Thums Up’s Olympics Campaign Demonstrates the Power of a ‘thumbs up’ Gesture
New Delhi, July, 2024. Thums Up, the homegrown billion-dollar beverage brand under The Coca-Cola Company, is thrilled to announce its new campaign, ‘UthaThums Up, JagaaToofan’ for the upcoming Paris 2024 Olympic and Paralympic Games. The campaign is based on a simple but powerful idea: the motivating effect of a ‘thumbs up’ on athleteswhichencourages them to give their…