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Your Win, Maaza’s Animation, Genelia & Riteish Join the AI-Powered ‘Meri Chhoti Waali Jeet’ Celebration

2Jul

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Business News, Feature, Food and Beverages

Your Win, Maaza’s Animation, Genelia & Riteish Join the AI-Powered ‘Meri Chhoti Waali Jeet’ Celebration

New Delhi, July 2025.Maaza, Coca-Cola India’s iconic homegrown mango drink, has launched “Meri Chhoti Waali Jeet,” an AI-powered platform that brings everyday wins to life that often go unnoticed. Developed by Ogilvy India, the platform invites users to upload a photo and share a short narration of their “chhoti waali jeet.” In return, the platform generates a tailor-made animated video in Maaza-style, turning everyday moments into memorable stories.In a world often focused on grand achievements, Maaza is taking a different route. Whether it’s finally ticking off a long-pending task,learning a new song on guitar or delivering a good presentation in office, Maaza believes every small win deserves its moment. And when that moment comes, well, Maaza Ho Jaaye.Ajay Konale, Director ...

Bold Experience, OG Flavor, Zero Sugar: Thums Up XForce Thunders Loud and Proud

27Jun

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Feature, Food and Beverages, National News

Bold Experience, OG Flavor, Zero Sugar: Thums Up XForce Thunders Loud and Proud

New Delhi, June 27, 2025.Thums Up XForce, the latest sensation from the house of India’s iconic billion-dollar homegrown brand, Thums Up, has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers.Before its launch, Thums Up XForce generated massive buzz with over 100,000 pre-bookings. Since debuting in March, it has quickly made its strong presence felt in India’s Diet and Light beverage category.Even after 50 years since its launch, Thums Up continues to bring disruption into the category with innovative launches and marketing strategies. With its unmatched bold taste, Thums Up XForce embodies the brand’s signature spirit of “All Thunder,” offering consumers the same Thums Up experience with...

Monsoon diet- Raw foods weaken digestive system

27Jun

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Feature, Food and Beverages, Health News

Monsoon diet- Raw foods weaken digestive system

Jaipur, June 27, 2025.The monsoon season is here, bringing relief from the summer's scorching heat. During this time of year, we all crave hot tea and crispy fritters. However, the rainy season brings more than just these simple pleasures with it.During the rainy season, we are more likely to get sick because there are more germs in the environment. Common health problems like stomach upsets, diarrhoea, and food poisoning become more frequent. This is why doctors suggest avoiding uncooked or partially cooked food to stay healthy during monsoon.Cooked food is much easier to break down and digest once it enters our digestive system. Warm meals are also believed to support gut health by making nutrients more bio-available. During the monsoon season, when our digestion tends to be ...

India’s Zero-Sugar Market Just Got a New Leader with Thums Up Xforce

22Jun

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Feature, Food and Beverages

India’s Zero-Sugar Market Just Got a New Leader with Thums Up Xforce

New Delhi, June 2025.Thums Up XForce, the latest sensation from the house of India’s iconic billion-dollar homegrown brand, Thums Up, has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers.Even after 50 years since its launch, Thums Up continues to bring disruption into the category with innovative launches and marketing strategies. Thums Up XForce is made for those who live by their own rules, the true trailblazers with a G.O.A.T mentality, always striving to outdo themselves. With its unmatched, bold taste and iconic fizz, Thums Up XForce embodies the brand’s signature spirit of “All Thunder,” offering consumers the same Thums Up experience without any sugar or calories.But XForce is...

Coca-Cola India Powers Ratha Yatra 2025 with Scaled Access, Cultural Integration, and Inclusive Growth

22Jun

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Business News, Feature, Food and Beverages, Religious

Coca-Cola India Powers Ratha Yatra 2025 with Scaled Access, Cultural Integration, and Inclusive Growth

New Delhi, June 2025.Coca-Cola India is all set to mark its presence at one of the country’s most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on its successful engagement at Maha Kumbh earlier this year, Coca-Cola will bring its refreshing beverage portfolio to the heart of the Ratha Yatra.Through its diverse portfolio of brands including Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged and Kinley, Coca-Cola India will enhance the festive fervor with wide-scale availability, immersive brand activations, and deep cultural integration. The company will also foster economic empowerment by supporting local vendors and retailers, and driving tangible social and environmental impact....

Sugar, Spice, and Sustainability: Chetanya Rai’s New Pastry Language

19Jun

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Feature, Food and Beverages

Sugar, Spice, and Sustainability: Chetanya Rai’s New Pastry Language

New Delhi, June 19, 2025.For Indian-born pastry chef Chetanya Rai, food has never just been about flavor—it’s about story, memory, and responsibility. From watching his mother craft homemade sweets in a bustling Indian kitchen to working in the high-precision environment of Michelin-starred Atlas, his journey represents a fusion of heritage and innovation. His pastries are not only visually striking and technically sophisticated but also infused with Indian identity and shaped by a deep commitment to sustainability.Today, as he prepares to launch his own globally inspired dessert concept, Chetanya is part of a growing generation of chefs who are challenging stereotypes about pastry, flavor, and indulgence. Through bold experimentation and storytelling, he’s showing the world that I...

14Jun

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Business News, Feature, Food and Beverages

GNC India Launches Protein Wafer

Mumbai, June 14, 2025.Guardian Healthcare Pvt. Ltd., the primary franchisee of GNC in India (“GNC India”), has announced the launch of the GNC Protein Wafer, a revolutionary protein-enriched snack that promises to transform how Indians satisfy their cravings. Combining mouth-watering taste with clean, functional nutrition, the Protein Wafer is designed for the modern-day consumer who refuses to choose between health and indulgence.The GNC Protein Wafer offers a convenient solution for fitness conscious customers on the move. Each pack delivers 10 grams of high-quality whey protein, and is free from sugar, trans-fats, and palm oil. This innovative offering blends taste, texture, and nutritional integrity into a snack that feels like a cheat but isn’t.Speaking on the launch, Bala...

This World Gin Day, Discover Hidden Jewels by BOMBAY SAPPHIRE – A Toast to the Striking Beauty in the world

12Jun

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Feature, Food and Beverages

This World Gin Day, Discover Hidden Jewels by BOMBAY SAPPHIRE – A Toast to the Striking Beauty in the world

Jaipur, 12th June 2025.This World Gin Day, BOMBAY SAPPHIRE invites audiences to step into a world of immersive beauty with Hidden Jewels – a collection of strikingly beautiful off-the-menu cocktails crafted by 50 of the most influential bartenders across the country.From the cool stillness of Kashmir’s Dal Lake to the vibrant bustle of Jaipur’s markets, each Hidden Jewel is inspired by a place of wonder – and transformed into an immersive drink experience. Crafted by leading names like Zanngasung (Soho House, Mumbai), Prantik Haldar (The Bombay Canteen, Mumbai), Naval Bhatt (Lair, New Delhi), Shubham Meisnam (Sidecar, New Delhi), and many more, this limited-edition curation is an invitation to slow down and allow yourself to savour the world’s beauty.A New Way of Savoring: Beau...

The habit of drinking water as you wake up in the morning: The secret of long life of Japanese people is water therapy, choose water therapy according to your health needs

12Jun

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Feature, Food and Beverages

The habit of drinking water as you wake up in the morning: The secret of long life of Japanese people is water therapy, choose water therapy according to your health needs

Jaipur, June 12, 2025.When we wake up in the morning after 6-8 hours of sleep, our body has gone through a long fast overnight. During this time we have neither eaten anything nor drunk water. This slows down the functioning of all the cells and organs of the body. In such a situation, drinking water after waking up in the morning not only quenches thirst, but our entire body becomes active again.Drinking water after a full night's sleep puts the body in active mode. It speeds up metabolism, improves digestion, flushes out toxins and helps deliver more oxygen to the brain. This keeps you more focused and energetic throughout the day.Japanese people live an average of 84 years. This is one of the countries with the highest life expectancy in the world. Their habit of drinking wa...

WHO says 200 diseases are caused by unsafe foods

10Jun

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Feature, Food and Beverages

WHO says 200 diseases are caused by unsafe foods

New Delhi,June 10, 2025.The World Health Organisation (WHO) says that 200 diseases are caused by unsafe foods, ranging from diarrhoea to cancers. While around 16 lakh people get sick due to unsafe food every day, on average.On regular basis, we are consuming many unsafe foods that are affecting our brain health. But despite being aware or unaware, we keep on relying on these foods to satiate our craving.Ultra-processed foods include potato fries, hot dogs, and chicken nuggets, instant noodles, chips, etc. These are typically high in added sugars, fats, sodium.Artificial sweetener are made of phenylalanine, methanol, and aspartic acid. a high intake of artificial sugar can affect our brain's thinking ability and it also negativity impact our health.Beverages like soda, s...

Bisleri International Unveils ‘Binny the Bird’ on World Environment Day to Champion Plastic Circularity

5Jun

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Feature, Food and Beverages

Bisleri International Unveils ‘Binny the Bird’ on World Environment Day to Champion Plastic Circularity

Mumbai, June 05, 2025.Bisleri International marked the World Environment Day 2025 through the unveiling of 'Binny the Bird,' a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. The installation demonstrates practical applications of plastic recycling through artistic expression and reinforces Bisleri’s core message that "used plastic is not waste; it is valuable." Unveiled for public viewing on June 4, the installation-created in collaboration with the Bhamla Foundation-aims to drive environmental awareness. This partnership brings together Bisleri's commitment to sustainability and the Bhamla Foundation's strength in community outreach to amplify the message of environmental responsibility.Angelo George, CEO, Bisleri Intern...

LEGACY, Bacardi’s first-ever made-in-India whisky, wins global acclaim including Gold at the prestigious World Whiskies Awards 2025

31May

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Feature, Food and Beverages

LEGACY, Bacardi’s first-ever made-in-India whisky, wins global acclaim including Gold at the prestigious World Whiskies Awards 2025

New Delhi, May, 2025.In a landmark moment for Indian spirits, LEGACY — Bacardi’s first-ever made-in-India premium whisky — has been awarded Gold in the Blended Whisky category at the prestigious World Whiskies Awards 2025. With these accolades, LEGACY becomes India’s newest premium expression to command global recognition, marking a defining achievement for the homegrown whisky landscape. Elegant, contemporary, and crafted with finesse,LEGACY is not just a new whisky — it’s a lifestyle statement that embodies modern Indian sophistication and global aspiration.Crafted in India with a bold vision and uncompromising quality, LEGACY is a distinctive blend of Indian and Scottish malts with Indian grains, offering a rich, refined profile that has captured the attention of whisky connois...

Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India’s Sparkling Growth

28May

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Business News, Feature, Food and Beverages

Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India’s Sparkling Growth

Jaipur, May 28, 2025.Limca, Coca-Cola India’s iconic homegrown beverage, has crossed the ₹2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India.For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime ‘n’ Lemoni taste.Since its inception in 1971, Limca has been a driving force in strengthening the company’s sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats.Central to Limca’s enduring success are its innovative brand campaigns that keep the brand co...

From Mysore Pak to ‘Mysore Shree’: As some Jaipur confectioneries change names of famous sweets, culinary experts explain what ‘Pak’ actually means

26May

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Feature, Food and Beverages

From Mysore Pak to ‘Mysore Shree’: As some Jaipur confectioneries change names of famous sweets, culinary experts explain what ‘Pak’ actually means

Jaipur, May 26, 2025.In the wake of the recent India-Pakistan tensions, it has been reported that some sweetmeat shops in Rajasthan have renamed sweets like Mysore Pak, Gond Pak, and Moti Pak as Mysore Shree, Gond Shree, and Moti Shree, respectively. According to PTI, the name change is complete in at least three famous confectioneries in Jaipur, which have dropped ‘Pak’ from the entire range of their traditional sweets and replaced it with ‘Shree’.But what does the word ‘pak’ mean in the names of sweets?Home chef Aishwarya Damodaran told us that pak denotes the consistency of sugar syrup, or means simply a sweet syrup. “It’s from a Sanskrit word. But in Tamil, we also colloquially say paagu for the string consistency that defines whether the sweet is cooked or not,” ...

5 food myths that are ruining your healthy eating goals

19May

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Feature, Food and Beverages

5 food myths that are ruining your healthy eating goals

Ever wondered why grandma insists you shouldn't eat curd at night, or why that viral Instagram post claims certain food combinations are toxic? From family WhatsApp groups to social media feeds, we're bombarded with food "facts" that shape our daily eating habits. But here's the intriguing part that many of these widely believed dietary rules might be nothing more than well-preserved myths!Let's dive into 5 popular food beliefs that have been passed down through generations. You might be surprised to discover that some of your trusted food rules are actually nothing more than age-old misconceptions!Myth-1 You should avoid all processed foodsNot all processed foods are bad for you - that's just a myth. Think about it: milk is processed to remove harmful bacteria, frozen peas are...

Coca-Cola’s Fanta Surges Ahead with 50% Market Share in Orange-Flavoured CSD Category

19May

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Business News, Feature, Food and Beverages

Coca-Cola’s Fanta Surges Ahead with 50% Market Share in Orange-Flavoured CSD Category

New Delhi, May, 2025.Coca-Cola India’s iconic flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50% market share. With its delicious orange taste and playful spirit, Fanta continues to connect powerfully with India's youth, blending nostalgia with a fresh, culturally relevant appeal.Originally launched globally in 1940, Fanta has evolved into a cultural phenomenon in India, resonating especially with young adults who seek authenticity, fun, and bold self-expression. The brand has consistently been recording strong double-digit growth for the last 5 years, strengthening its presence across urban and rural markets alike. Today, Fanta is available in close to 2 million retail out...

14May

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Feature, Food and Beverages

Tata Coffee Grand Cold Coffee’s unveils its Brand Launch Campaign ‘Too Cool to Have It Solo’

New Delhi, May 14, 2025.Tata Coffee Grand Cold Coffee has unveiled its campaign digital film, a refreshing and relatable take on the daily grind, with chance encounters turning into something more. In a world that’s always on the move, the film beautifully captures how even fleeting moments can become memorable when shared over a chilled ready to drink coffee.With its new-age appeal and the hook of “Coffee!, here?”, the campaign speaks directly to this new generation—encouraging them to take charge of moments that spark stories and connections and how a cold coffee this good never fails to start a conversation. In a world of quick scrolls and fleeting interactions, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to p...

Quietly Changing the way, we consume Food

9May

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Feature, Food and Beverages

Quietly Changing the way, we consume Food

New Delhi, May 09, 2025.Imagine Fresh Coconut Chutney that absolutely does not need any further preparation - like adding water, OR Fresh Grated Coconut that can be stored at Room Temperature, OR a range of Vegan Drinks and drinkable Yogurts, that include just 3 simple ingredients (Coconut Milk, Fresh Fruit Pulp & Palm Sugar Crystal), in addition to a range of Pre-cooked Multigrain Meals that are Ready to Eat and can be heated in the microwave very much inside the Pouch and enjoyed as an All-Day Healthy Meal.These, and more are some of the innovative products developed by Healthy & Smart Agro, a Tamil Nadu based company who has been a prominent player in the coconut industry for the past 40 years. The patented products target besides India, the United States, Can...

A teaspoon of ghee in morning keeps the kilos away:From detoxification to good skin, expert shares 6 surprising health benefits of this ‘golden fat’, know who should avoid it

5May

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Feature, Food and Beverages, Health News

A teaspoon of ghee in morning keeps the kilos away:From detoxification to good skin, expert shares 6 surprising health benefits of this ‘golden fat’, know who should avoid it

Jaipur, May 11, 2025.Ghee is an ancient treasure that we have been enjoying it since years. Loved for its rich and aromatic flavour, ghee has the power instantly enhance the taste of any dish. But, it has got the bad reputation of being unhealthy and some people avoid it completely.According to Ayurveda, ghee plays a vital role in building body tissues and balancing the vata and pitta doshas. One powerful way to tap into its healing potential is by consuming ghee with warm water on an empty stomach. This simple ritual can help kickstart your metabolism, provide a natural energy boost, and support both heart and brain health.Ghee is highly beneficial for digestive health. It stimulates the secretion of stomach acids, kickstarting the digestive process and ensuring a smoother bre...

Coca-Cola Foodmarks 2.0 Debuts at the NRAI Food Delivery Summit 2025

2May

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Business News, Feature, Food and Beverages

Coca-Cola Foodmarks 2.0 Debuts at the NRAI Food Delivery Summit 2025

New Delhi, May 2025.Coca-Cola India announced its partnership with the National Restaurant Association of India (NRAI) at the 4th Edition of the NRAI Food Delivery Summit 2025, held at Le Meridien, New Delhi. This collaboration marks the official launch of Coca-Cola Foodmarks 2.0, an initiative that celebrates India’s most iconic culinary destinations. Each foodmark spotlights places where the perfect meal, the perfect moment, and an ice-cold Coca-Cola come together to create unforgettable food landmarks.Inspired by culture and powered by the Real Magic of Coca-Cola, Foodmarks 2.0 is built on the successful collaborations with legendary establishments like Paradise in Hyderabad and Embassy in Delhi’s Connaught Place. Creating moments of connection, culture, and refreshment, Coca-Co...

Amul raises prices by Rs 2:New prices will be effective from May 1, Gold will be available at Rs 67 and Fresh at Rs 55 per litre

1May

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Feature, Food and Beverages

Amul raises prices by Rs 2:New prices will be effective from May 1, Gold will be available at Rs 67 and Fresh at Rs 55 per litre

New Delhi, May 01, 2025.Amul increased milk prices by Rs 2 per liter across the country. The new prices will be effective from May 01, 2025Prices have been increased by Rs 2 for Amul Standard, Amul Buffalo Milk, Amul Gold, Amul Slim & Trim, Amul Chai Maja, Amul Taaza and Amul Cow Milk.Three months ago on January 24, Amul had reduced milk prices by Rs 1. Before this, last year three days before the Lok Sabha election results, Amul had increased milk prices, then the Amul Gold milk price was increased by Rs 2 per liter. The prices of Amul Shakti and T Special were also increased.

India to be among Costa Coffee’s top 5 markets in 5 years: Global CEO CEO Philippe Schaillee

30Apr

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Business News, Feature, Food and Beverages

India to be among Costa Coffee’s top 5 markets in 5 years: Global CEO CEO Philippe Schaillee

New Delhi, April 30,2025.India will be among the top-five global markets for Costa Coffee, which is adding about 50 stores a year in the country as part of its expansion plans, the British coffee chain brand's Global CEO Philippe Schaillee said on Wednesday.Costa Coffee, now owned by beverages major Coca-Cola, is enthusiastic about the Indian market where millennials are gradually shifting towards coffee from tea."Today there are less than 50 million consumers who are willing to pay a premium for coffee. However, that cohort is growing massively in double digits… That's why India is an important market for us," Schaillee said.

Sattu gives relief from heat, keeps our body cool

29Apr

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Feature, Food and Beverages, Health News

Sattu gives relief from heat, keeps our body cool

Jaipur, April 29, 2025.Ever wondered why your grandmother swears by that earthy-looking drink called "Sattu" during scorching summers? It is considered as the energy drink that's been keeping Indians cool and energised long before fancy protein shakes hit the market. This powerhouse, made simply by grinding roasted chickpeas or barley, packs quite a punch! Whether you like it sweet or salty, this humble drink does more than just tantalise your taste buds.According to a study published in the Journal of Food Science and Technology, sattu is rich in nutrients. It has a very good shelf life. Sattu's cooling agent makes it an excellent drink for summers.While another study published in the International Journal of Home Science says that sattu helps to keep our body fit and healthy....