Celebrating Maha Kumbh: Coca-Cola India’s Blend of Refreshment, Purpose and Social Impact
Prayagraj, 21st January 2025.Coca-Cola India, alongside its bottling partner SLMG Beverages, is set to elevate the Maha Kumbh 2025 experience, one of the world’s largest cultural gatherings, through seamless integration of hydration, consumer convenience, and economic opportunities for local communities. The company aims to enhance the event for millions of attendees while driving meaningful social and environmental impact.By deploying a robust retail and distribution network across the Maha Kumbh grounds, Coca-Cola India and SLMG Beverages ensures easy access to its diverse beverage portfolio. Hydration carts operated by local vendors, strategically placed coolers, and partnerships with food courts and retail outlets support local vendors, waste workers, small businesses, and live...