Saturday, July 12

Food and Beverages

Coke Zero and Swiggy Instamart Deliver Instant Refreshment with Tiger Shroff
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Business News, Feature, Food and Beverages

Coke Zero and Swiggy Instamart Deliver Instant Refreshment with Tiger Shroff

New Delhi, April 2025. Coca-Cola Zero Sugar, the no calorie beverage, has partnered with Swiggy Instamart to deliver uninterrupted refreshment anywhere. Bringing back popular Bollywood actor Tiger Shroff as face of the campaign, Coca-Cola Zero Sugar reinforces its commitment to delivering an uncompromised taste experience in just 10 minutes.Anchored in the tagline “Life Interrupted, Taste Uninterrupted,” the campaign comes to life through two engaging films starring the actor. In the first, a horror movie night is disrupted by the relentless slurping of an empty Coke glass—until Tiger swiftly orders Coke Zero via Swiggy Instamart, restoring the moment with an ice-cold sip. The second film sees Tiger’s romantic proposal nearly ruined by his brother’s loud interruptions. Thinkin...
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Bisleri Scores Big on Hydration Partnerships With Five Cricket Franchises
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Business News, Feature, Food and Beverages

Bisleri Scores Big on Hydration Partnerships With Five Cricket Franchises

News Delhi, April 28, 2025.Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on hydration, building one of the largest sports marketing programs in the India and Middle East region. Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign. We have a truly integ...
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Scuzo Ice ‘O’ Magic Opens First Outlet in Patna
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Feature, Food and Beverages

Scuzo Ice ‘O’ Magic Opens First Outlet in Patna

Patna, April 2025.Scuzo Ice 'O' Magic, India's most rapidly growing live popsicle and gelato brand, has now opened its first outlet in Patna. This exciting launch brings the brand's distinctive frozen dessert experience to Bihar, continuing its quest for innovation and flavor across India.Renowned for introducing the live popsicle phenomenon, Scuzo offers customers an opportunity to create their own popsicle selecting from a range of fruits. These are freshly prepared popsicles through the company's proprietary live-freezing technology—done in mere minutes. The experience is both fun and invigorating, with freshness, play, and spaciousness in each bite.But there's more to Scuzo than popsicles. The newly opened outlet boasts an eclectic menu of handcrafted gelatos, waffle crunch...
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Kinley Soda Crosses ₹1,500 Crore in India, Strengthening Coca-Cola’s Consumer-Centric Growth Strategy
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Business News, Feature, Food and Beverages

Kinley Soda Crosses ₹1,500 Crore in India, Strengthening Coca-Cola’s Consumer-Centric Growth Strategy

New Delhi, April 2025.Kinley Soda, a leading brand from Coca-Cola has crossed the ₹1,500 crore revenue mark, driven by consistency, quality, and consumer trust. Built on a sharp, demand-led portfolio, this milestone highlights the company’s strategy of making a wide range of beverages accessible to consumers.For over two decades, Kinley has grown with Bharat, becoming a part of both daily and celebratory moments. From nimbu sodas at street-side thelas to premium hospitality mixers, the brand has built a reputation as a dependable, high-quality soda. Its crisp taste and signature carbonation have made it a staple across occasions, outlets, and generations.Today, available in formats ranging from 200ml to 2.25L PET, Kinley Soda is accessible across 1.4 million+ retail outlets in ...
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PEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM
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Feature, Food and Beverages

PEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM

New Delhi, April 25,2025.Pepsi® is back with a fresh take on its "Thirsty For More" platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message: "If you love it, it's never a waste.""Thirsty For More" is Pepsi's global platform that champions the mindset of going after what you love—big or small—without second-guessing. It's about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it's a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible—because if you love it, it's never a waste.Whether it's football or motorbiking,...
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Jin Jiji Declared World’s Best Gin — Also Named ‘Spirit of the Year’
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Feature, Food and Beverages

Jin Jiji Declared World’s Best Gin — Also Named ‘Spirit of the Year’

New Delhi, April 25, 2025.Jin Jiji, India's pioneering artisanal gin, crafted by Peak Spirits, has been awarded 98 points and a Gold Medal at the London Spirits Competition 2025, making it the highest-rated gin in the world this year. In a landmark moment for Indian spirits, Jin Jiji was also crowned 'Spirit of the Year', the competition's top honour—cementing its position not just as a standout gin, but as one of the best spirits from India across all categories.In its most competitive edition to date, the 2025 London Spirits Competition saw over 500 entries from 30+ countries, including leading international gin houses and heritage spirit labels. Jin Jiji's commanding performance puts India at the forefront of the global gin conversation, delivering a bold sta...
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Raj cuts 17L names from NFS schemes, 1.5L from Jaipur dist
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Feature, Food and Beverages, Rajasthan News

Raj cuts 17L names from NFS schemes, 1.5L from Jaipur dist

Jaipur, April 24.2025The Rajasthan govt has removed names of 17.6 lakh ineligible beneficiaries of the National Food Security (NFS) schemes, of which around 1.5 lakh are from Jaipur district.On instructions from the food and civil supplies department, all district headquarters carried out a campaign to segregate eligible and ineligible beneficiaries of the NFS.District supply officer Trilokchand Meena said that the district authorities have decided to extend the 'Give Up' campaign – launched by the state govt – till April 30, 2025."No action will be taken against individuals who voluntarily remove their names from the food security list by April 30. Else, we are going charge a penalty at the rate of Rs 27 per kilogram based on the amount of food grains received from the dat...
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Right swipe on healthy eating: 6 smart food pairs you need to have on your plate now
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Fashion & Lifestyle, Feature, Food and Beverages

Right swipe on healthy eating: 6 smart food pairs you need to have on your plate now

Jaipur, April 23,2025.Good things come in twos, whether it's instant noodles at a hill station or popcorn and movies. Similarly, when it comes to healthy eating, you can enjoy power duos as well. Certain foods, whether fruits or veggies, when combined with the right counterparts, become nutritionally more powerful. Like a nutritional powerhouse, these combinations of everyday foods help strengthen each other’s benefits.1. Raspberries + Dark ChocolateThe anthocyanins in the raspberries can synergise with the flavanols in the chocolate creating an antioxidant powerhouse snack.2. Tomatoes + AvocadosThe monounsaturated fats from the avocado help to boost the absorption of the fat-soluble antioxidant lycopene from the tomatoes.3. Honey + Greek yoghurtThe prebiotics i...
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Kapil Sharma and Anurag Kashyap Bring the Banter in Sprite’s Funniest Season Yet
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Feature, Food and Beverages

Kapil Sharma and Anurag Kashyap Bring the Banter in Sprite’s Funniest Season Yet

New Delhi, April 2025.Sprite, the iconic lemon and lime-flavored beverage, is back with a laughter riot in yet another humorous twist of its blockbuster, ‘Joke in a Bottle’ campaign. Building on the campaign’s signature blend of Gen Z’s humor and pop culture, the brand brings together a rather unlikely duo — comedy king Kapil Sharma and serious filmmaker Anurag Kashyap in what should be called a roast banter. The TVC packs a refreshing punch of wit and quirk, reinforcing what it means to stay cool and entertained, Sprite-style.The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma. What follows is a hilarious clash of creative minds—Kapil mocks Anurag’s ad world debut, Anurag defends his vision, and chaos ensues. With Kapil getting the last laugh, the ba...
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Benefits of drinking coconut water; Amrit for summer
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Feature, Food and Beverages

Benefits of drinking coconut water; Amrit for summer

Jaipur, April 21, 2025.Coconut water is no less than a boon in the summer season. It not only quenches thirst but is also a powerhouse of many essential nutrients. In the last few years, coconut water has become a trendy drink due to its unique sweetness and amazing hydrating properties. It is rich in various minerals and electrolytes, which are beneficial for the entire body, from heart to kidneys.Coconut water protects the body from dehydration. According to a study, coconut water contains a 'treasure trove of nutrients'. It not only strengthens the body from within It is also beneficial for skin and hair. It has anti bacterial, anti fungal, antiviral, anti diabetic, antioxidant and anti inflammatory properties.
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Eating almonds daily can help control blood sugar in Indians: Study
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Feature, Food and Beverages

Eating almonds daily can help control blood sugar in Indians: Study

New Delhi, April 18, 2025.Consuming almonds daily can help control blood sugar levels in specific populations, such as "Asian Indians", according to a research article.Analysing previously published research on almonds and cardiometabolic health, an international team of researchers and physicians said that almonds can help improve metabolic health by reducing 'bad' cholesterol and increasing beneficial gut bacteria.Findings, published as a consensus article in the journal Current Developments in Nutrition, reinforce almonds' role as a heart-healthy, weight-supporting, and gut-friendly food, the team said.
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Aam panna contains 60% Vitamin C
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Feature, Food and Beverages

Aam panna contains 60% Vitamin C

Jaipur, April 07, 2025.The prickly summers are here. As the heat approaches, so does the need to keep our bodies hydrated.According to the studies by the National Library of Medicine, heat and dehydration are strongly interconnected.Hence, it is important to provide your body with an ample amount of hydration by drinking fluids.However, sometimes drinking water can get a little boring. Let’s take a look at 5 summer drinks that are loaded with nutrition and are a solid addition to your everyday diet.1. Aam PannaThe traditional Indian drink made with raw mangoes, aam panna, would surely make you remember your childhood. Besides being a nostalgic drink, aam panna is loaded with nutrients.Benefits of drinking aam panna:Cool Body During Hot SummerBoosts Ener...
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Thums Up XForce Debuts With All Thunder, No Sugar On Zepto’s First-Ever Pre-Booking Exclusive
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Feature, Food and Beverages

Thums Up XForce Debuts With All Thunder, No Sugar On Zepto’s First-Ever Pre-Booking Exclusive

New Delhi, April 2025.Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, is all set to redefine the no-sugar beverage space with its latest drop - Thums Up XForce. A bold new entry into the world of power-packed, no sugar beverages that delivers an “All Thunder” experience with its strong raw taste and high fizz. As the brand nears its 50th anniversary, this launch marks a significant milestone, reinforcing Thums Up’s strong and bold identity with a no-sugar offering that doesn’t compromise on its iconic strong taste.ALL THUNDER, NO SUGAR. The tagline says it all. Thums Up XForce is crafted for those who feel their only competition is with themselves, want to feel limitless & constantly push boundaries. With an edgy, premium black design that commands attention ...
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Traditional Flavours of Okinawa Cuisine brought by Novotel Hyderabad Airport
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Feature, Food and Beverages

Traditional Flavours of Okinawa Cuisine brought by Novotel Hyderabad Airport

Mumbai, April 2025: Novotel Hyderabad Airport invites guests to experience a classic culinary journey to the Japanese island of Okinawa with its exclusive Okinawa Nights, happening every Saturday from 5th April to 26th April. This one-of-a-kind culinary experience showcases the vibrant flavors, fresh ingredients, and time-honored recipes that define Okinawan cuisine.Okinawan cuisine is a reflection of the island’s rich cultural heritage, shaped by centuries of trade, tradition, and a deep connection to nature. Known for its unique blend of Japanese, Chinese, and Southeast Asian influences, this cuisine is celebrated for its fresh ingredients, balanced flavors, and longevity-promoting dishes.Guests can indulge in an authentic spread crafted by skilled chefs, featuring dishes...
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Euro India Fresh Foods Named Official Snacking Partner of Gujarat Titans
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Feature, Food and Beverages, Sports News

Euro India Fresh Foods Named Official Snacking Partner of Gujarat Titans

Surat, April 02, 2025.The ongoing cricket season is set to be more thrilling and flavourful than ever as Euro India Fresh Foods, a leading name in the snack and beverage industry, has been named the Official Snacking Partner of Gujarat Titans.This exciting collaboration brings together the passion of cricket and the delight of snacking, ensuring that fans can enhance their match experience with Euro’s premium-quality offerings. Whether cheering from the stadium, enjoying the game at home, or celebrating victories with friends and family, Euro’s extensive range of snacks promises to make every six, wicket, and boundary even more enjoyable.Mr. Manhar J. Sanspara of Euro Fresh Foods India Limited, said, “In India, cricket is more than just a sport. It is an emotion and passion tha...
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Women takes centre stage in Milk Producer Organizations
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Feature, Food and Beverages, National News

Women takes centre stage in Milk Producer Organizations

New Delhi, April 2025.NDDB Dairy Services (NDS), a wholly owned Section 8 not-for-profit subsidiary of the National Dairy Development Board (NDDB), continues to champion women’s leadership in the dairy sector. While women have historically played a pivotal role in dairying—managing cattle, milking, and milk pouring—NDS has been instrumental in positioning them at the helm of commercial dairy enterprises, transforming them into decision-makers and business leaders.Since its inception in 2009, NDDB Dairy Services has actively promoted women’s empowerment in the dairy value chain. Among the 22 operational Milk Producer Organizations (MPOs) facilitated by NDS, an impressive 17 are exclusively owned by women, with female-led boards steering their strategic direction. Notably, 18 out of ...
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Raeeth Goa Unfolds a Bold New Culinary Chapter
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Feature, Food and Beverages

Raeeth Goa Unfolds a Bold New Culinary Chapter

Goa’s vibrant culinary scene is about to experience a transformation as Raeeth Bar & Grill redefines its identity, putting an unparalleled dining experience at the forefront. Known for its dynamic nightlife, Raeeth now offers an elevated gastronomic journey where Mediterranean indulgence meets Goan authenticity. With Executive Chef Prosenjit Barai at the helm, the new menu showcases bold flavors, locally sourced ingredients, and a commitment to culinary artistry that goes beyond expectations.Inspired by the luxe coastal destinations of Tulum, Ibiza, and Mykonos, Raeeth’s kitchen presents a carefully curated selection of dishes that blend robust Mediterranean flavors with fresh, local elements. The menu i...
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India Bar Show 2025: India’s First International bar and beverage trade show
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Fashion & Lifestyle, Feature, Food and Beverages

India Bar Show 2025: India’s First International bar and beverage trade show

Gurugram, April 01, 2025.Gurugram, India – The highly anticipated India Bar Show 2025 (IBS 2025) is set to revolutionize the Indian beverage and hospitality industry. Scheduled for April 26-27, 2025, at Airia Mall, Gurugram, this premier B2B event will serve as the ultimate platform for networking, product showcases, and knowledge sharing within the fast-growing tourism and hospitality sector.A One-of-a-Kind Industry GatheringIBS 2025 will bring together hundred of brands, industry leaders, and professionals under one roof, offering an unparalleled opportunity to explore the latest trends, innovations, and market insights. The event will feature:•  Exhibitions and Brand Activations•  Masterclasses and Tasting R...
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Fun Flips by JK Foods Launches ‘Ghost Puffs’ – A Fiery Snack Experience Like No Other
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Feature, Food and Beverages

Fun Flips by JK Foods Launches ‘Ghost Puffs’ – A Fiery Snack Experience Like No Other

New Delhi, April 01,2025.Fun Flips, the popular snack brand from JK Foods, is igniting a wave of bold flavor with the launch of its latest snack creation, Ghost Puffs. Infused with the potent heat of Bhut Jolokia, also known as Ghost Pepper—one of the hottest peppers in the world—these spicy, crunchy puffs promise to deliver an unforgettable snacking experience for those who dare to take on extreme flavors.Ghost Puffs are crafted with the finest ingredients and packed with the flavor intensity of Bhut Jolokia, balanced perfectly with the satisfying crunch of corn. The product promises not only an intense heat but a delightful aftertaste that lingers long after the snack is finished. Whether you’re a spice connoisseur or just looking to step up your snack game, Ghost Puffs ...
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Chaitra Navratri fasting rules- Do’s and Don’ts
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Feature, Food and Beverages

Chaitra Navratri fasting rules- Do’s and Don’ts

Jaipur, March 30, 2025.Chaitra Navratri is just a day away, and devotees along with worshipping the nine incarnations of Goddess Durga, are ready to observe a nine-day fast. So, it's time to indulge in vrat-special meals.Navratri is not only a time to worship the nine incarnations of Goddess Durga but also an opportunity to focus on a healthy diet. However, many resort to vrat chips and some potatoes to beat hunger. Some also rely on fried foods.High-protein vrat-friendly foods for NavratriSoaked almonds: Almonds are packed with protein, healthy fats, Vitamin E, manganese, and magnesium. Soaking them enhances their benefits.Homemade paneer: Replace your potatoes with variations of paneer, a protein-rich dairy product also high in calcium, magnesium and potassium. From p...
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Health: Benefits or disadvantages of coffee, when and how to drink it: Expert advice- Risk of increasing cholesterol, do not drink coffee after 4 pm
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Feature, Food and Beverages, Health News

Health: Benefits or disadvantages of coffee, when and how to drink it: Expert advice- Risk of increasing cholesterol, do not drink coffee after 4 pm

Jaipur, March 28, 2025.Office coffee acts as fuel for long meetings and long working hours in the office. Now coffee has become the lifeline of people in every office. But do you know that this coffee is not only taking away your sleep but is also increasing your cholesterol level.According to a study published recently in the health journal 'Nutrition, Metabolism and Cardiovascular Disease', the machines used to make coffee in most offices are increasing cholesterol levels. This can also increase the risk of cardiovascular diseases.If the coffee is not filtered, it contains diterpenes which can increase cholesterol. Usually, there is no filter coffee in the office. Therefore, there is a greater risk of increasing cholesterol by drinking coffee made from the office machine.
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Sprite’s Joke in a Bottle Drops the Beat with the Sound of Comedy
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Feature, Food and Beverages, National News

Sprite’s Joke in a Bottle Drops the Beat with the Sound of Comedy

New Delhi, March 2025.Sprite, the iconic lemon and lime-flavored beverage, is back with ‘Joke in a Bottle’ (JIAB) and this time, it’s bringing the sound of comedy with it! This season, the campaign takes a leap by blending playful melodies, quirky beats, and surprise twists to create an all-new, laugh-out-loud experience.Comedy has emerged as a major passion point for young adults, with social media and meme culture leading the way in shaping the next generation of humor in India. Sprite's teen forward and meme-centric comedy campaign is now entering its third season, equipped with a comprehensive strategy to deliver localized, pincode-specific humor to consumers across the country.The season is expanding horizons from just jokes to multiple formats of comedy sprawling across m...
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Health: There are many benefits of eating bitter gourd: effective in diabetes to cancer
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Feature, Food and Beverages, Health News

Health: There are many benefits of eating bitter gourd: effective in diabetes to cancer

Jaipur, March 26, 2025.Bitter gourd may be bitter in taste, but it is no less than a boon in terms of health. It is rich in fiber, protein and antioxidants. It is also a good source of iron, calcium, potassium, vitamin C and B.Bitter gourd is very beneficial for diabetic people. It helps in improving digestion and weight management. Bitter gourd is also beneficial for body detox.Bitter gourd is a superfood rich in nutrients. It is very low in calories but is rich in fiber and antioxidants. It is very low in carbs. It also contains protein and sugar.The most special thing about bitter gourd is that despite being bitter in taste, it is rich in vitamin C. Apart from this, it also contains important minerals like iron, magnesium and zinc.
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