JAYPORE, ABFRL’s artisanal brand launches handcrafted ‘Himali’ Collection inspired by Land of Gods, Himachal Pradesh
Mumbai, August 2023.
Aditya Birla Fashion and Retail Limited's (ABFRL) artisanal lifestyle brand Jaypore has unveiled its latest masterpiece, the enchanting 'Himali' serve ware collection. The signature collection is inspired by Pahari paintings of Himachal Pradesh – the Land of Gods. This range is a testament to the brand's enduring commitment to craftsmanship and aesthetic excellence infusing heritage art and culture into today’s modern lifestyle.
'Himali,' a name resonating with the grandeur of the Himalayas, captures the very essence of the majestic Himachali landscape. Drawing inspiration from the graceful Pahari painting style, which flourished in the lower Hill Kingdoms of North India and Punjab, this collection beautifully weaves together a lyrical rhythm, delicate fluidity, ...
