JAYPORE, ABFRL’s artisanal brand launches handcrafted ‘Himali’ Collection inspired by Land of Gods, Himachal Pradesh 

Mumbai, August 2023. Aditya Birla Fashion and Retail Limited’s (ABFRL) artisanal lifestyle brand Jaypore has unveiled its latest masterpiece, the enchanting ‘Himali’ serve ware collection. The signature collection is inspired by Pahari paintings of Himachal Pradesh – the Land of Gods. This range is a testament to the brand’s enduring commitment to craftsmanship and aesthetic excellence infusing…

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