Tata Consumer Products Enters Kashmiri Saffron Segment with Premium Grade 1 Saffron under its Himalayan Brand
New Delhi, August 03, 2023.
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, today announced its entry into the premium Kashmiri saffron category under its provenance brand - Himalayan. This launch is in line with the Company’s focus on expanding into new categories with differentiated products with strong quality credentials. With the launch of Grade 1, 100% pure Kashmiri saffron, the brand Himalayan is extending its existing product portfolio comprising of Natural Mineral water, Honey, and Fruit Spreads into this new category. Himalayan is directly sourcing the Grade 1 Kashmiri saffron, recognized for its purity and quality, from the picturesque valleys of Kashmir.
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