Kolkata, April 01, 2024.
Kolkata,ika Naturals, a flagship brand from House of Dabur, after pioneering an empowering initiative this International Women’s Day with the launch of their IWD2024 campaign, #ROOTFORME in USA and UK, it is now campaigning on the same in India to create awareness.
#ROOTFORME is a digital campaign that marked IWD2024 addressing intersectionality at workplace which affects women of colour, compounded by race, ethnicity, religion and several other issues which can pose as a major roadblock for career advancement for a lot of women and make them susceptible to workplace harassment and stereotyping.
