New Delhi, December 31, 2024.
In 2024, Wai Wai Noodles introduced three bold and irresistible flavors, setting the stage for an exciting culinary journey. This underlined its position as a major market player in the highly competitive instant noodle segment. Known for its innovative approach and commitment to satisfying diverse taste preferences, Wai Wai is redefining the instant noodle experience again. The new offerings promise to cater to evolving consumer palates, blending authentic ingredients with creative recipes to deliver flavor in every bite.
The Flavorful Innovations of 2024:
Dynamite Range Super Spicy Korean Noodles: Positioned as “Jitna Spicy, Utna Tasty” and bringing the heat and intensity of authentic Korean cuisine, these Korean-inspired noodles have lived up to their explosive name with a truly spicy taste and have received enthusiastic response from noodle lovers. This was a strategic launch as ‘Spicy Korean’ is the fastest-growing segment in the noodles category.
Dynamite Noodles with authentic Korean taste come in 4 flavors:
Extra Spicy Chicken
Korean Chili
Sichuan Pepper
Himalayan Hot Chicken
Xpress Cheese Range: These cheesy delights are aptly positioned as “Cheese Me Noodles, Ya Noodles Me Cheese” as they contain cheese in seasoning and the noodle cake. This noodle range, fast gaining popularity, is available in 4 yummy and cheese-rich flavors:
Cheese Chilli: Cheesy with a high chili note
Cheese Pizza: Inspired by the classic, delicious flavor of pizza and infused with aromatic oregano
Just Cheese: Crafted with a blend of mild spicy chili, the noodle strands are generously loaded with cheese, offering a rich & creamy texture that appeals to kids and cheese enthusiasts alike
Cheese Chicken: A blend of the savory chicken flavor and creamy cheese indulgence, creating universal appeal from teenagers to adults.
Seasoned Masala Noodles (SMN): These are delicious and rich in spices. The SMN noodle cake comes infused with a blend of seasoning that sets it apart. It has double masala and dehydrated vegetables, three additional spices, a taste enhancer, flavored oil, and chili powder. Positioned as “Masale Pe Masala”, SMN is available in two flavors:
Veg Masala
Chicken Masala
Insights from the Leaders:
Varun Chaudhary, Managing Director, CG Corp Global, who is powering Wai Wai’s growth in India and other geographies, is upbeat about the new launches. He says, “We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, the new flavors launched in 2024 seek to tap into the vibrant palates of millennials and Gen Z and further establish Wai Wai as an innovative, consumer-centric brand.”
Ayushmann Khurrana shared his excitement about these launches and says, “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai’s exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavors, has struck a big chord with consumers. It’s a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection.”
