New Delhi, February 2025.
Reinforcing its commitment to road safety, Toyota Kirloskar Motor (TKM) today successfully concluded its flagship initiative, the Toyota Safety Education Programme (TSEP) – “Road Safety – My Right, My Responsibility“— at KV No. 2 Cantonment, Dr.Sarvapalli Auditorium, Delhi. This impactful event was graced by Chief GuestMr. Rajnesh Singh – Director, Ministry of Heavy Industries alongside esteemed Guest of HonourMr. S.K. Singh, Deputy Commissioner of Police (Traffic) and TKM’s senior leadership, including Mr. Vikram Gulati, Country Head and Executive Vice President – Corporate Affairs and Governance, Toyota Kirloskar Motor.
Designed to instil a sense of responsibility among young road users, TSEP actively engages school children, empowering them to become road safety ambassadors within their communities. This initiative is part of TKM’s broader vision to achieve zero road fatalities by nurturing future generations to adopt safer and more responsible road usage.
Building on the success of TSEP Batch 1 inBangalore and today’s event in Delhi, TSEP will continue its expansion with sessions scheduled for Batch 2 in Bangalore on 8th February and Mumbai on 11th February. In 2025, the program aims to reach over 70,000 students and 600 teachers across 140 schools, demonstrating TKM’s unwavering commitment to nationwide road safety education.
A highlight of the event was the creative involvement of students in engaging activities such as poster-making, skits, songs, Mad Ads, and fact-based video presentations. These interactive sessions offered a platform for students to showcase innovative solutions for promoting road safety, making the learning experience both enriching and enjoyable.The event also featured award ceremonies recognizing the exceptional efforts of participants in advancing road safety awareness.
The program’s measurable impact is evident, with participant awareness levels rising from 39% to 60% underscoring TSEP’s effectiveness in instilling vital road safety knowledge and fostering positive behavioural change.To sustain momentum, each participating school established dedicated Road Safety Clubs led by teachers, fostering peer-to-peer learning and ongoing student engagement. These clubs have become pivotal in sustaining road safety initiatives within school communities.
TKM’s holistic “Real World Safety” approach integrates safe vehicle manufacturing, user education, and traffic environment improvements to tackle India’s road safety challenges. Since its inception in 2007, TSEP has impacted over 800,000 students nationwide, leveraging its “Child to Community” model to encourage students to become proactive advocates for road safety within their families and communities.
TSEP employs a distinctive and impactful ABC Approach:
- Awareness: Raising awareness about road safety rules.
- Behavioural Change: Encouraging positive behavioural shifts.
- Campaigns: Engaging communities through innovative campaigns.
This comprehensive framework nurtures responsible behaviour and a lifelong commitment to safer road practices. Additionally, TSEP empowers educators by providing structured road safety training, enabling teachers to effectively guide students. The program also advocates for integrating road safety education into school curricula, ensuring sustained learning and lasting community impact.
Present at the occasion, the Chief Guest – Mr. Rajnesh Singh – Director, Ministry of Heavy Industries said, “Road safety is a critical concern in India, and it is imperative that we address it through sustained and impactful educational initiatives. Toyota Kirloskar Motor’s Safety Education Programme is a commendable step in this direction, engaging young minds to become ambassadors of road safety within their communities. By instilling the right knowledge and behaviours at an early age, we are not only shaping responsible citizens but also contributing significantly to the vision of safer roads across the nation. I am confident that programs like TSEP will inspire more organisations to take active roles in promoting road safety.”
Speaking at the event, the Guest of Honour – Mr. S.K. Singh, Deputy Commissioner of Police (Traffic) said, “Ensuring road safety requires collective responsibility, and education plays a pivotal role in shaping responsible road users from an early age. Toyota Kirloskar Motor’s Safety Education Programme is a remarkable initiative that empowers students to become proactive advocates for road safety, extending its impact beyond schools into communities. The enthusiasm and creativity displayed by these young minds today are truly inspiring, and I commend Toyota for its unwavering commitment to making India’s roads safer. By nurturing awareness, fostering behavioural change, and driving community engagement, this program is paving the way for a safer and more responsible future.”
Sharing his thoughts, Mr. Vikram Gulati, Country Head and Executive Vice President – Corporate Affairs and Governance, Toyota Kirloskar Motor said, “At Toyota Kirloskar Motor, safety is not just a priority—it is a core value. Being part of the automobile industry, our focus is not only on manufacturing safe cars but also on ensuring people’s safety on roads. Through the Toyota Safety Education Programme, we aim to nurture responsible road behaviour among the youth, driving a long-term impact in building safer communities. The overwhelming participation and creativity displayed by the students today reaffirm our belief in the power of education to bring about meaningful change.Our vision is to build a culture where safety is second nature to every individual, and I believe that by educating the youth today, we are building a safer tomorrow.”
TKM extends its sincere appreciation to all partner schools, teachers, and students whose unwavering support and creative contributions have significantly amplified the program’s outreach.Since 2001, Toyota Kirloskar Motor has been deeply engaged in community development through diverse initiatives in Education, Environment, Road Safety, Skill Development, Health, Hygiene, and Disaster Management. Through these sustained efforts, TKM has positively impacted over 2.3 million lives, reaffirming its commitment to fostering safer, healthier, and more empowered communities across India.
