New Delhi, February 2025.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, officially launched beverage brand Campa in the UAE at the 30th edition of Gulfood, the world’s largest F&B sourcing event. This debut marks RCPL’s first entry into the United Arab Emirates and reaffirms its long-term commitment to the region
Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has “successfully revived the heritage brand” that held cult status in India in the 1970s and 1980s. Campa Cola is being launched in the UAE with partner Agthia Group, one of the region’s leading food & beverage companies.
“We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE,” said Ketan Mody, COO, Reliance Consumer Products Limited.
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