New Delhi, April 04, 2025.
TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments – is celebrating two significant milestones for its premium motorcycle brand, TVS Apache – the brand’s 20th anniversary and the trust it has garnered of over 6 million customers worldwide. Engineered with cutting-edge racing technology and inspired by TVS Racing’s championship pedigree, TVS Apache has become one of the fastest-growing sports motorcycle brands across 60+ countries. For two decades, it has fuelled the adrenaline of the youth and of motorcycle enthusiasts, delivering the ultimate combination of power, precision and performance on the streets and the track.
Expressing his gratitude on these milestones, Sudarshan Venu, Managing Director, TVS Motor Company said, “We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers, and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”
A Motorcycle Built on Race Performance and Trust
Forged from 43 years of TVS Racing heritage and inspired by the track, TVS Apache embodies the essence of high-performance motorcycling, agility, innovation, and the quintessential rider’s spirit. Over the years, TVS Apache’s popularity has soared across key global markets like in Asia (Bangladesh, Nepal), in LATAM (Colombia, Guatemala, Mexico, Honduras), and in Africa (Guinea region). Fuelled by racing DNA, it continues to redefine performance worldwide. Beyond these markets, TVS Apache also has a growing presence in Europe (Italy).
