World Athletics signs five-year broadcasting services deal with Tata Communications

New Delhi, June 12, 2024.

World Athletics on Wednesday announced a five-year global broadcasting services deal with Tata Communications, making the Indian telecom major a partner in the coverage of marquee events from next year, including the Tokyo World Championships.

Tata Communications will be a “key strategic supplier” for the world body with a view to “elevating innovation and audience engagement to new heights”, World Athletics said in a statement.

The year 2025 features events such as the World Athletics Indoor Championships in Nanjing in March, World Athletics Relays in Guangzhou in May, and World Athletics Road Running Championships in San Diego in September.