New Delhi, July 12, 2024.
Home-grown firm Dabur India has added two lakh outlets in its sales network in FY24, which is the highest addition by any FMCG company in the country.
Now 8 out of every 10 Indian households is a Dabur household, using one or more Dabur products, said its Chairman Mohit Burman in the latest annual report of the company.
Dabur India now has one of the largest and deepest distribution networks in the industry, covering over 7.9 million retail outlets and reaching 1,22,000 villages, he said. “We have added 2,00,000 outlets to our network during the year, which marks the highest addition by any FMCG company in India,” said Burman addressing shareholders of the company.
Now Dabur’s direct reach has also gone up to 1.42 million retail outlets, he added.
“Dabur now has one of the largest and deepest distribution networks in the industry, with our wide range of products,” he said Besides, Dabur’s newly carved out therapeutics division is scaling up well with our coverage now extending to 1.1 lakh Ayurvedic and Allopathic doctors, said Burman.
