Guwahati, July 12, 2024.
Assam’s 125-year-old Aideobarie Tea Estates has forayed into the retail segment and launched two CTC variants in the state, its proprietor said on Friday.
The company unveiled ‘Rujani Tea’ brand in Guwahati, while it was made available in Jorhat markets from mid-June, he said.
“We are bringing our experience of 125 years of tea making and the vast resources of selling premium quality tea in our home state. We will soon expand to other cities and towns of Assam, other parts of the northeastern region and then beyond,” Aideobarie Tea Estates proprietor Raj Barooah said.
