New Delhi, July 31, 2024.
The Body Shop, a British-born international ethical beauty brand, continues to celebrate the rich cultural tapestry of India through innovative store design concepts. Following the success of various workshop stores such as Chandigarh, Indore, Kochi, Ahmedabad, and New Delhi to name a few. The brand has now introduced distinct mural designs across various other cities including Mumbai, Bangalore, and Hyderabad locations.
Across all these cities, The Body Shop remains committed to its core values of sustainability, vegan and cruelty-free product formulations, and Community Fair Trade (CFT) partnerships. The brand has been actively launching Activist Workshop stores since 2022. These unique stores empower customers to navigate and support the Recycling Programme, which the brand initiated in 2019. Through this initiative, customers can recycle their favorite product packaging, fostering a more sustainable approach and supporting the environment through plastic recycling.
The brand is intensifying its eco-conscious mission with a store design that embodies its values. From fixtures made of reclaimed wood and recycled plastics to an aluminum facade (a low-energy, endlessly recyclable material), sustainability is integrated into the store itself. Even the worktops are made from 100% recycled materials, keeping waste out of landfills. This commitment extends beyond the store walls, with over 70% of The Body Shop’s packaging being fully recyclable.
Furthermore, The Body Shop’s focus on local relevance and cultural immersion through store designs not only enhances customer engagement but also drives retail growth.
Vishal Chaturvedi, Group- Chief Revenue Officer, Quest Retail, The Body Shop, explains, “Our commitment to local relevance and community integration lies at the core of our brand ethos. These store designs go beyond aesthetics; they embody our dedication to sustainability, cultural legacy, and community empowerment. Each mural narrates a story that resonates with the local populace, strengthening a sense of commitment with customers and nurturing a sense of belonging.”
