New Delhi, August 20, 2024.
Living in a world that often overlooks the specific needs of men, White Wolf steps in to challenge this long-held notion. This skincare line was launched as a reminder that skin care isn’t solely a feminine domain. Shweta Sharma Garg founded this company, which embraces her notion that every individual, regardless of gender, deserves to nurture their skin.
Shweta observed a societal pattern where men, traditionally seen as providers, often prioritised the well-being of others before their own. This realisation inspired her, leading to the birth of White Wolf in 2022. Her vision was clear: to create a skincare line catering to the specific needs of men’s skin, especially in India’s tropical climate.
“I wanted to give back to men. I wanted to change the notion that only women can take care of their skin. Skincare is for everyone,” she explains, highlighting the brand’s core philosophy.
Shweta, along with her research team, spent two years conducting an in-depth examination of natural actives. Their goal was to create solutions that not only addressed men’s skin concerns but also fit into their lifestyles.
“Our research was extensive,” shares Garg. “We studied each and every ingredient, understanding its properties and how it interacts with others. It took us around two years, but at last, we were able to bring about a range of formulations that nourish and soothe men’s skin effectively.”
White Wolf’s product line stands out for its versatility and inclusivity. The brand’s dedication to using unisex and vegan formulations free from animal testing and harmful side effects, resonates with an increasingly growing conscious consumer base.
White Wolf has seen fast growth and popularity, which shows its impact. The brand has received a lot of attention, with a consistent stream of requests and favourable feedback from customers. This considerable response shows the necessity for solutions that especially address men’s skincare needs. By providing practical, natural remedies, the brand is redefining masculinity and encouraging a holistic approach to well-being.