Myntra unveils its latest brand campaign ‘Trend IRL’ with Kiara Advani, spotlighting real-life trendsetters
New Delhi, May , 2024.Bengaluru, May 6, 2024: Myntra, one of the leading fashion, beauty and lifestyle e-commerce destinations, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra inspires others around them to be more fashionable, enabling them to ‘Trend in Real Life’, and solidifies the brand's position as the ultimate destination for the latest trends. As part of the campaign, Kiara features in two films, showcasing the wide range of trends across women’s ethnic and western wear available on the platform.Over the years, Myntra has strengthened the platform to offer trends to the fashion-forward consume...