#EasyToEV campaign by Tata.ev makes switching to EVs effortless
Jaipur, August 2024.
Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd. and the pioneer of India's electric vehicle (EV) revolution, launched its #EasyToEV campaign – a myth busting campaign devised to educate customers and demystify several hearsays around EVs, fostering confidence among fence sitters and potential owners. This campaign was launched across platforms and was also showcased during the Tata IPL 2024 to capture a vast set of audience.
This campaign is an extension to the Tata.ev’s ‘go.ev’ series of videos launched during last year’s Tata IPL 2023, which addressed various reasons for adopting an EV. Aimed at empowering the next generation of EV buyers in India, this year’s #EasyToEV campaign tackles key barriers through a series of relat...