New Delhi, April 24, 2025.
Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has launched Bandhan 2.0, an AI-enabled augmented reality platform. Integrating advanced technology with immersive brand storytelling, the platform features interactive gamification, virtual environments, and opportunities for direct engagement with the leadership during the orientation of the new hires.
Gautam Rao, Senior Vice President and Head – HR Centre of Excellence, Axis Max Life Insurance, said, “Bandhan 2.0 represents a bold step forward in reimagining how we engage talent from the very start. We believe onboarding should do more than sharing information, it should inspire, connect, and empower the new hires from the inception of their professional journey at Axis Max Life. With the launch of this augmented-reality enabled platform, we are creating a unified, immersive, and technology-led experience that mirrors the future of work. It’s not just about orientation, it’s about cultivating belonging, confidence, and purpose from day one.”
This initiative is expected to impact thousands of new employees annually and is designed for scalability and consistency, ensuring that every new employee-no matter of their location-receives a uniform high-quality induction experience. The onboarding modules remain accessible for 60 days post-joining, reinforcing continuous learning and alignment.
