New Delhi, March 27, 2025.
Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought the concept of ‘Double Bharosa’ to life, reinforcing the brand’s commitment to trust and protection in a way that captivated audiences.
Building on the excitement of this innovation, Axis Max Life extended the campaign across 200+ sites in 20 cities, integrating cutting-edge technology with high-engagement activations. In Mumbai, the brand took over the streets with ten branded double-decker buses, ensuring strong visibility and recall. Additionally, Axis Max Life also introduced a mixed reality experience at over 45 locations including bus shelters and metro stations.
Timed with the cricket season and India’s recent ICC Champions Trophy win, this digital-first innovation allowed commuters to scan a QR code and take a virtual picture with brand ambassadors Rohit Sharma and Ritika Sajdeh, transforming brand engagement into a personalized and memorable experience.
The ‘Double Bharosa’ campaign was executed at scale, spanning print, television, digital, and on-ground activations, creating a multi-dimensional brand presence. Through this integrated campaign approach, Axis Max Life successfully deepened consumer engagement, making its message of trust and security more immersive, and impactful
