Mumbai, December 22, 2023.
Bisleri, India’s leading mineral water brand has roped in Global Indian Icon Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never seen before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water’.
Commenting on getting onboard Deepika Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd, said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”
