New Delhi, May 30, 2025.
Campus Activewear, one of India’s leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection— Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day— from work and workouts to gigs, gatherings, and getaways.
At the core of the launch lies a sharp cultural insight: life today is lived in capsules— high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments— offering one tech for infinite modes.
To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another—each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: “For Every Capsule of Life. Campus Air Capsule Pro.”
