New Delhi, August 07, 2023.
Domino’s, India’s foremost pizza chain, is thrilled to announce its latest campaign, #YourBestiesTreat, a tribute to the ever-evolving world of Gen Z’s friendship culture. Embracing the inherent charm of meme culture, Domino’s celebrates the cherished moments shared with friends over a scrumptious pizza, and the role of memes in immortalizing these fun-filled memories.
In today’s digitally connected world, memes have become an intrinsic part of Gen Z’s daily lives, functioning as their unique love language of friendship. Understanding the significance of these quirky visuals, Domino’s campaign #YourBestiesTreat sets out to reveal the delightful blend of pizza and memes, showcasing how these seemingly unrelated entities create the perfect recipe for an unforgettable bonding experience.
“At Domino’s, we believe in more than just serving pizza; we strive to foster connections and create moments of joy,” said Sandeep Anand, EVP & Chief Marketing Officer, Domino’s India. “With the #YourBestiesTreat campaign, we celebrate the art of friendship and how Gen Z’s love for memes has become the glue that holds their bonds together. Domino’s has been a witness to countless laughter-filled gatherings, where our pizza acts as the catalyst for unforgettable memories. We are excited to pay homage to this unique friendship culture and the role memes play in immortalizing those cherished moments.”
The campaign will feature a series of engaging meme contests, where participants can showcase their wit and humour while reminiscing about their favourite moments shared over a Domino’s pizza. Prizes, including exclusive pizza vouchers and meme-inspired merchandise, will be up for grabs for those who participate.
To further amplify the campaign’s reach and celebrate the Gen Z spirit, Domino’s has partnered with popular social media influencers and meme creators who have amassed a massive following by mastering the art of meme culture. These influencers will curate exclusive meme content that showcases the delightful blend of pizza and friendship, resonating with audiences across various social media platforms. The brand is also giving away FREE PIZZAS for an entire year to select few people and their besties, if they order from Domino’s app during the friendship weekend.
Join Domino’s in celebrating the love language of friendship with #YourBestiesTreat.