New Delhi, November, 2023.
Coca-Cola India has announced its onboarding onto the Open Network for Digital Commerce (ONDC). The initial association is being supported through SellerApp, which will help Coca-Cola leverage the ONDC network with its data-driven insights, market intelligenceand strategies. Further, Coca-Cola has also launched its own marketplace, the ‘Coke Shop’ exclusively on the ONDC platform. This innovative marketplace will transform how consumers interact with Coca-Cola products and empower retailers across the country.
By joining ONDC Network — an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India — Coca-Cola India is poised to access a vast and diverse consumer base in the digital commerce arena, ensuring the widespread availability of its products.
To facilitate this seamless experience, SellerApp, the technology enabler, will streamline order management and inventory tracking and easily identify ONDC orders. Through SellerApp’s data-driven approach,Coca-Cola’s sellers canidentify trends, patterns, and opportunities within their specific market segment, enabling them to adjust their strategies promptly and effectively.
Through the ‘Coke Shop’ marketplace model, Coca-Cola is benefitting retailers by enabling them with another channelto sell their products whilst simultaneously facilitating multiple touchpoints for consumers to purchase from. Retailers who have not been able to access major e-commerce platforms will now have an opportunity to regain customers and cater to a wider audience.
In order to execute this model successfully, Coca-Cola has partnered with nStore Technologies, who will play the role of a ‘Technology Catalyst’ enabling retailers to chart their digital growth strategy with a focus on integrating digital order-to-deliver and customer engagement solutions for retailers.
Speaking on the occasion, T Koshy, the MD & CEO of ONDC, said, “We are happy to see Coca-Cola join onto our network on this transformative journey and give consumers anexceptional shopping experience while offering expanded choices for buyers on the network. At ONDC, we aim to empower local retailers, help them build digital visibility, and boost their business. We look forward to potential participation from all businesses and all buyers in this network.”
Ambuj Deo Singh, Vice President Digital Acceleration Office, Coca-Cola India, and Southwest Asia, added, “ONDC has truly democratized the e-commerce landscape by empowering sellers with greater access to digital markets. We are happy to be a part of this journey where the focus is on transforming the online marketplace by making it more inclusive and consumer centric.We look forward to a continued association with ONDC.”
Moon Beverages Limited, the bottling partner for Coca-Cola in India, will be the ‘Network Participant’ for Coca-Cola’s offerings on ONDC, ensuring consumers have seamless access to the company’s beverage portfolio in India.
“We’re privileged to leverage our distribution expertise to ensure that Coca-Cola products are readily available to our consumers, reflecting the highest standards of quality and accessibility,” said Anant Agarwal, Promoter, Moon Beverages Limited.
Brij Purohit, Co-founder of SellerApp, commented, “The exponential growth of smartphone users engaging with the ONDC app presents a remarkable opportunity for brands like Coca-Cola. SellerApp’ssuite of e-commerce solutions will empower such brands to harness the power of data analytics, enhancing their visibility, conversion rates, and overall online performance.”
Pradeep K Sampath, CEO, nStoreReTech Private Limited said, “nStore’s core mission is to fill the gaps in the existing supply chain effectively and create an Online Union Offline world where discovery and order happen in the online medium and fulfilment happens from the existing retail distribution offline. We are happy to collaborate with Moon Beverages Limited; this model of inclusive commerce is sure to redefine the way we have seen e-commerce being played out in the market, catalyzed by ONDC.”
This alliance represents an exciting milestone in Coca-Cola’s commitment to innovation and consumer satisfaction. This exciting new online marketplace will reshape how retailers and consumers interact with Coca-Cola products and enhance their overall shopping experience.
