Mumbai, November 18, 2024.
The Movement will cascade Oral Health awareness among millions of Indians and prompt action in partnership with the Indian Dental Association’s 50K strong dentist network
MUMBAI, India, Nov. 18, 2024 /PRNewswire/ — As part of its mission to champion India’s Oral Health journey, Colgate-Palmolive (India) Limited, the country’s leading Oral Care brand, has announced the launch of its transformative Oral Health Movement.
This unique AI-enabled initiative aims to encourage Indians to prioritize their Oral Health, while leveraging technology to bridge the gap between the awareness and accessibility of Oral Healthcare in India. This initiative aligns with Colgate’s commitment to elevate India’s Oral Health status through ecosystem building and science-led innovations, positioning Oral Care as a significant priority and contributor to the nation’s overall health.
At the heart of this movement is an AI dental screening tool developed in partnership with Logy.AI, which allows users to receive an instant AI generated dental screening report through a simple WhatsApp interaction. Available in 9 leading Indian languages, anyone can participate by scanning the QR code on the recent Colgate product packs or by dialing 8806088060, answering a few questions, and uploading three images of their mouth to receive a free AI-powered dental screening report.
Furthermore, Colgate has partnered with the Indian Dental Association (IDA) to activate a network of 50,000 dentists to support the Movement and offer free dentist consultations to people post the tool-based screening. To ensure widespread reach, the Movement aims to cover multiple touchpoints like retail stores, educational institutions and corporates across multiple cities in India.
Commenting on the Movement, Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, said, “At our core, is the mission to improve the Oral Health of everyone in India. This is both our fundamental responsibility and a tremendous privilege. The #ColgateOralHealthMovement is a significant step towards this long-standing commitment. We firmly believe that Oral Health is essential to overall well-being and through our AI-powered Oral Health Movement we are democratizing awareness and access to Oral Care. This action will enable millions of Indians to take charge of their Oral Health in the comfort of their own homes, and pave the way for a healthy population and healthy nation. We are grateful to our partners who are helping us reach millions of Indian homes to make Oral Health a part of their overall health focus.”
