Jaipur, July 10, 2023.

Domino’s Pizza, India’s largest pizza chain has set a new standard in event marketing with a fiery on-ground activation event in Gurgaon that brought to life the sensations of spice in a thrilling spectacle. Focused on the new range of pizzas, the event provided a sensory feast of fiery displays, smoky ambiances, and the unparalleled excitement of spice. The whole activation was so unique and captivating that it set the onlookers mesmerized.

Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which was captivated by smoky fumes of the billboard. The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolizing Domino’s mastery over spice and heat. As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers’ doorsteps.