Fashion & Lifestyle

15Nov By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Padma Shri Kailash Kher Unveils Param Amrit, a Divine Skincare Brand

New Delhi, November 15, 2024. Param Amrit, a pioneering luxury Ayurvedic skincare brand, marked its grand launch at the prestigious Constitution Club of India in New Delhi. Renowned singer and Padma Shri awardee Kailash Kher, brother of Dr. Nutan Kher, the brand’s founder, graced the event by unveiling the inaugural line of deeply rooted Ayurvedic products.  The event was further honoured by the presence of spiritual leader Shri Baba Swami Amritanand Ji, who offered his blessings and insights. His participation added a profound spiritual dimension to the launch.  Beyond Beauty: Infused with Mantra Aushadhi Param Amrit distinguishes itself by integrating the ancient practice of Mantra Aushadhi into modern skincare. This revered tradition, a cornerstone of Ayurveda docu...

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15Nov By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Women Entrepreneurship Platform Partners with Urban Company to Empower Women Salon and Beauty Parlor Owners

New Delhi, November 15, 2024. The Women Entrepreneurship Platform (WEP) under its Award to Reward initiative, launched the pilot to support women MSMEs to scale up their businesses in the beauty and wellness sector. A baseline study conducted by MicroSave Consulting identified four key sectors with more than 100,000 women MSMEs: beauty & wellness, textile manufacturing, retail trade and food & beverages. The pilot marked the launch of the inaugural cohort focusing on beauty and wellness sector. This pilot initiative aims to develop process templates by leveraging insights and learnings gathered through the program and upscaling women MSMEs nationwide. Urban Company will spearhead the program, collaborating with other key stakeholders to identify women working in micro-units a...

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14Nov By editor3No Comments

Fashion & Lifestyle, Feature

adidas and Cult Come Together to Transform Strength Training and Promote Fitness in India

New Delhi, November 14, 2024. adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India’s largest fitness brand. The two brands have come together to refine and scale adidas Strength+, a strength training workout set to redefine fitness experiences. This long-term partnership reflects a shared vision to elevate fitness in India, with adidas’ innovative products and Cult’s premium training.  As part of this collaboration, adidas has naming rights to the cult’s strength+ format, which will now be known as adidas Strength+ across all its platforms, including the app, website, and over 150 fitness centres countrywide.  Neelendra Singh, General Manager, adidas India said, “At adidas, we believe that an active lifestyle shoul...

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13Nov By editor3No Comments

Fashion & Lifestyle, Feature

Jiya By Veer Design Studio Brings To Town Exclusive Bridal Couture At The Best Prices!

Matches are made in heaven, and your bridal outfit shouldn’t be less than heavenly. Jiya by Veer Design Studio, the bridal couture label is your knight in shining armour- or shining lehenga if you must, here to make your ‘perfect bridal outfit’ dream come true like no other. This wedding season, bid farewell to the regular plain janes and bring home the curated festive couture from Jiya by Veer Studio Design. Founded by Manish Chotrani, Jiya By Veer Design Studio is your one-stop destination for all things bridals and celebratory. Located in the prime location of Santacruz and widely available online at Aza and Pernia’s Pop-Up Shop, Jiya by Veer Design Studio has made a name for itself in the bustling sea of couture fashion and bridal scenario. Adorned by various celebrities like Avneet...

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12Nov By editor3No Comments

Entertainment News, Fashion & Lifestyle, Feature

Macho Sporto’s “Toing Man of The Week” is Heating Up Bigg Boss

New Delhi, November 12, 2024. Macho Sporto, a well-known innerwear brand, is running the "Toing Man of The Week" contest on Bigg Boss 18, which has become the talk of the town, with each week's winner adding a new layer of excitement to the season.  Week after week, viewers eagerly await the reveal of each new winner of “Toing Man of The Week”.  This week, the title goes to the dynamic Karan Veer Mehra, whose magnetic personality has set him apart from the rest. So, what makes Karan the ultimate "Toing Man"? It’s a perfect mix of qualities—from his sharp wit and effortless humor to his genuine care for those close to him. Karan embodies confidence and charisma, which, naturally, can sweep anyone off their feet. As the contest progresses, the "Toing Man" l...

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11Nov By editor3No Comments

Fashion & Lifestyle

L’Oréal Showcases its Open Innovation Ecosystem Through Its Big Bang Beauty Tech Program at the 7th CIIE

Mumbai, November 11, 2024.  L'Oréal has reaffirmed its unwavering commitment to open innovation through its North Asia BIG BANG Beauty Tech Innovation Program (BIG BANG) at the 7th China International Import Expo (CIIE), announcing the 2024 winners across all 5 North Asia markets for the first time, along with a new sustainability track introduced at the North Asia BIG BANG Community Innovation Summit. "Our beauty tech transformation is about pushing boundaries and shaping the future of an industry we're privileged to lead. A milestone, and a powerful proof point, of this commitment is our BIG BANG Program," said Vincent Boinay, President of L'Oréal North Asia Zone and CEO of L'Oréal China."BIG BANG is a platform where we harness the unique strengths of each market within o...

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9Nov By editor3No Comments

Business News, Fashion & Lifestyle

VitrA’s Memoria Collection by Christophe Pillet

New Delhi, November 2024. VitrA, a global leader in innovative bathroom solutions, presents the Memoria collection, designed by the renowned Christophe Pillet along with the VitrA Design Team. This collection redefines modern luxury with its distinctive design elements and sophisticated craftsmanship. The VitrA Memoria collection introduces a striking new look to the bathroom with its sharply delineated outlines and exquisitely slender forms. The washbasins, including the Memoria Infinit, are crafted from the mineral cast, offering both elegance and durability. Their smooth and glossy surfaces, paired with delicate lines and graceful curves, exude an air of effortless sophistication. The collection consists of washbasins and WCs, offered in an array of colors including white, matt...

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9Nov By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Anushka Sharma unveils Myntra Beauty’s new campaign this Wedding season – Let your Beauty Shine

Bengaluru, November 09, 2024.  As the wedding season festivities begin, Myntra, one of India’s leading fashion and beauty destinations, has partnered with Bollywood's leading actor Anushka Sharma to unveil a stunning new campaign. The vibrant ad film captures the essence of Indian weddings, showcasing six captivating makeup looks curated for every wedding occasion, from the intimate haldi ceremony to the grand reception. Anushka Sharma, a style icon herself, guides viewers through each look, inspiring viewers to let their beauty shine. Whether it’s the radiant bride, the glamorous sister, or a stylish guest, Myntra Beauty offers a plethora of products to help create a flawless look. To further enhance the shopping experience, Myntra’s innovative Virtual Try-On feature allows users to...

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8Nov By editor3No Comments

Fashion & Lifestyle, Feature

Nexus Celebration Mall announces second edition of ‘The Gloss Box’, in a bigger and better avatar

Udaipur, November 2024. After the overwhelming success of last year's campaign, Nexus Select Malls is proud to bring back The Gloss Box, the city's most anticipated and exclusive Cosmetics, Grooming, and Wellness event. Starting on 11thNovember, Nexus Celebration Mall will once again host a lineup of top Indian and international beauty and wellness brands, renowned experts, and unforgettable experiences – all designed to celebrate your unique style, health, and well-being. Prepare for an immersive, interactive experience like no other, as we transform the mall into a beauty paradise. Featuring cutting-edge displays, where you'll have the chance to explore the latest innovations in skincare, makeup, hair care, and wellness. Get up close with live demonstrations, enjoy personalize...

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9Oct By editor3No Comments

Business News, Fashion & Lifestyle, Feature, National News

Galaxy A16 5G, First A Series With 6 Generations of OS Upgrades, Set to Launch in India Soon

Gurugram October, 2024. Samsung, India’s largest consumer electronics brand, is excited to announce the upcoming launch of Galaxy A16 5G smartphone in India. Galaxy A16 5G marks a significant advancement in mid-range smartphones by providing 6 generations of OS upgrades and 6 years of security updates. Samsung Galaxy A16 5G boasts segment-defining features while offering exceptional value to consumers. The Galaxy A16 5G is set to adorn the premium Galaxy A-Series design with the signature ‘Key Island’ aesthetic. The new glasstic back pattern, coupled with a larger display and thinner bezels, transforms Galaxy A16 5G into a truly immersive entertainment device, perfect for streaming visual content. Galaxy A16 5G will be available in three stunning colours: Gold, Light Green, and Blue ...

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9Oct By editor3No Comments

Business News, Fashion & Lifestyle, Feature, National News

OPPO India Celebrates Diwali with a New Brand Campaign #VishwasKaDeep

New Delhi, October 09, 2024. This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique Diwali celebrations across India, capturing the essence of unity in diversity. The message, “Har Diwali Vishwas Ka Deep Jalati Hai”, celebrates the deep-rooted trust and hope that connect people and communities during this festive season.  The heartwarming ad film—live on OPPO India’s YouTube and Instagram, OTT platforms and cinemas—takes viewers on a vivid journey across regions. It begins in the sand-dusted lands of Rajasthan, where a young man travels to his hometown of Jodhpur amidst a fierce sandstorm. Guided by a Diwali lamp lit by h...

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8Oct By editor3No Comments

Business News, Fashion & Lifestyle, Feature, National News

Samsung Led the First Wave of India’s Festive Season Sale in 2024

Gurugram, October 08, 2024. Smartphone sales grew 11% year-over-year in the first wave of the festive season sales in India between September 26 and October 6, 2024, according to latest estimates from TechInsights. Please do note that the first wave of the festive season in 2024 was 11 days compared to 7-8 days in the past couple of years and all year-over-year is comparing 2024’s first wave with 2023’s first wave.  Samsung led the smartphone sales volume with a 20% market share, led by top-selling models such as Galaxy M35, Galaxy S23, Galaxy A14, Galaxy S23 FE, etc., TechInsights said. Samsung sales in unit terms grew 17% YoY in 2024’s first wave compared to 2023’s first wave, TechInsights added. Commenting on Samsung's performance, Abhilash Kumar, Industry Analyst at Te...

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1Oct By editor3No Comments

Business News, Fashion & Lifestyle, Feature, National News

Nostalgia Reimagined with Titan Raga’s one-of-a-kind ‘Memoirs’ Collection 

New Delhi,1st October 2024. Titan Raga, the watch brand renowned for its exquisite timepieces designed for contemporary women, celebrates this festive season with the launch of its newest collection ‘Memoirs’. Inspired by the magic of nostalgia, Memoirs brings alive moments lost in the essence of childhood through a beautifully crafted collection. Featuring five distinct design inspirations, each timepiece blends eclectic shapes, delicate patterns and pastel colourways reminiscent of an era gone by as if diving into a box of memories on a modern fashion runway. Speaking on the launch of the collection, Aparna Ravi, Marketing Head at Titan Watches said, "As we approach the festive season, we're excited to continue our tradition of unveiling our unique collection. With Raga Memoir...

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1Oct By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Click, shop, and step out in style with Nine West by Bata, now exclusively on Myntra!

New Delhi, October 2024. As the global fashion scene shifts its focus to India, Nine West by Bata is set to elevate its presence by launching on Myntra. By seamlessly blending contemporary style with classic elegance, the footwear not only elevates women’s everyday wardrobes but also embodies Nine West’s commitment to redefining modern fashion. This collaboration marks a major step toward strengthening the brand’s omni-channel strategy. Through its partnership with Myntra, the Nine West is expanding its reach to fashion-forward women across the country, blending global trends with local elegance. The brand collection showcases over 100 meticulously crafted styles designed to complement the fast-paced and dynamic lifestyle of urban women. From sleek stilettos and classic pumps to vers...

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1Oct By editor3No Comments

Business News, Fashion & Lifestyle, Feature, National News

Discover Timeless Romance: Tiara Dhody Launches Premium Jewellery brand ‘Treasures by Tiara’

With the world drowning in fast fashion and forgettable trinkets, something worthwhile and magical awaits you. Forget the Infinity Stones, Treasures by Tiara is here to offer you equally exquisite gems: capable of transforming ordinary moments into extraordinary ones. Imagine slipping on a necklace that feels like a secret whisper, or wearing earrings that ignite a spark of confidence. With a successful run in London, the brand is now captivating the Indian market with its unique blend of luxury and personalisation.  Treasures by Tiara offers a curated collection of exquisite jewellery that seamlessly blends classic elegance with contemporary flair. The collection is designed for everyone, regardless of gender or age. Each piece is a reflection of the brand’s unwavering dedication ...

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27Sep By editor3No Comments

Fashion & Lifestyle, Feature

Appapop: Indulge in Sustainable Luxury – Crafted for the Modern Fashionistas

New Delhi, September 27, 2024. Tired of blending in? Not anymore! Appapop, the fashion brand redefining style and sustainability, is here to set your soul on fire and amp up your wardrobe like never before. In a world saturated with fast fashion, and the same-old, same-old, a star emerges blazing, lighting up the fashion scene like a supernova. We’re not just talking about fashion; we're talking about a revolution. And guess what? Your favourite celebs are already obsessed. From the red carpet to the off-duty grind, Appapop is the secret weapon of your beloved A-list celebrities. From Deepika Padukone, Alia Bhatt, Katrina Kaif and various others Appapop has become the go-to choice for your favourite stars glamorous moments- creating quite a stir - and rightfully so!  The brainch...

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24Sep By editor3No Comments

Business News, Fashion & Lifestyle

Samsung Galaxy A14 5G, India’s best-selling 5G smartphone, to be available at a never before price of just INR 9999 during Flipkart Big Billion Day Sale

GURUGRAM, September 2024.  Samsung, India’s largest consumer electronics brand,today announced never before offers on Galaxy A14 5G– India’s best-selling 5G smartphone, during Flipkart’s upcoming Big Billion Days sale. Consumers will be able to buy their favorite 5G smartphonein Big Billion Days starting 26th September, at a net effective price starting INR 9999 for the 4GB + 128GB variant. The deal includes a regular discount of INR 6500 and an instant discount of INR 1000 (against the original price of INR 17499). The 6GB + 128 GB variantwill be available for a net effective price of just INR 10999 – this price includes a regular discount of INR 9000 and an instant discount of INR 1000 (against the original price of INR 20999). Galaxy A14 5G sports a Signature Floating Came...

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17Sep By editor3No Comments

Fashion & Lifestyle, Feature, National News

Led by ‘FWD’ – Myntra Doubles Gen Z Customer Base to 16 Million; Targets 40 Million in the next couple of years

Bengaluru, 17 September 2024. Myntra is making bold moves to capture the burgeoning trend first GenZ fashion market with its dedicated app-in-app, FWD. In just over a year, led by FWD, Myntra has nearly doubled its GenZ customer base, growing from over 8 million in mid-2023 to an impressive 16 million in 2024, emerging as the go-to destination for GenZ fashion. The company plans to add another 20-25mn GenZ customers in the next couple of years.  The GenZ cohort today represents one-third of India’s e-lifestyle shoppers and influences 25% of the overall GMV in e-lifestyle fashion*. With the online trend-first fashion market expected to grow over 8X into a $5 billion market by 2028*, FWD by Myntra is seizing the moment and taking charge in reshaping fashion for young India, r...

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13Sep By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Titan to expand Helios portfolio by adding 10 new international watch brands in 12-18 months

New Delhi, September 13, 2024. Leading watchmaker Titan Company is planning to add 10 new international brands in the next 12-18 months under Helios, its premium and luxury watch retail format, a company official said on Friday. Besides, it will continue to add 50 more stores in the current fiscal year under the 'Helios' format, which contributes around 10 per cent of its overall business, Titan Vice-President and Chief Sales and Marketing Officer, Watches and Wearables, Rahul Shukla, said. Titan retails 45 brands from Helios stores ranging from Rs 5,000 to Rs 1,00,000 from leading brands, including Tommy Hilfiger, Tissot, Swarovski, Fossil, and Frederique Constant.

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13Sep By editor3No Comments

Business News, Fashion & Lifestyle, Feature

Victorinox’s Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

New Delhi, September 13, 2024. At a breathtaking evening of style and sophistication, Victorinox, the iconic Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The grand event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality in a truly extraordinary way. The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilized as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance. Boll...

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13Sep By editor3No Comments

Fashion & Lifestyle, Feature

Lehenga for Women: From Traditional to Modern Look

Jaipur, September 13, 2024. A modern lehenga for women when paired with a crop top can create a stylish look. Traditional lehengas are characterized by intricate, ornate designs, often featuring rich fabrics like silk or brocade. Age-old, the royal families used to flaunt lehengas adorned with intricate embroidery, golden and silver thread zari work, and elaborate patterns. These lehengas for women were accentuated with elaborate borders and traditional motifs, embodying a classic and regal aesthetic. On the contrary, today’s brides and bridesmaids opt for modern crop top lehengas that embrace a minimalist approach and emphasize sleek silhouettes and contemporary and lightweight fabrics such as georgette or chiffon. Colour Palette of Traditional and Modern Lehengas for W...

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12Sep By editor3No Comments

Business News, Fashion & Lifestyle, Feature

POVA 6 Neo Launched With AI Features and Segment-First 16GB* RAM + 256GB ROM

New Delhi, September 12, 2024. ​TECNO, the brand synonymous with accessible innovation, is back with yet another game-changing device—the TECNO POVA 6 Neo, designed to elevate the smartphone AI experience. As AI rapidly transforms the smartphone landscape, making features more intuitive and powerful, its full potential has largely remained untapped, accessible only to the elite—until now.TECNO, always at the forefront of making cutting-edge tech affordable, ensures this AI-powered future is within everyone’s reach. With the POVA 6 Neo, TECNO invites users to embrace the full potential of AI. Don’t struggle in the digital world—"Simply AI It" and explore all that a smartphone can offer!In the heart of India’s Tier 3 cities and beyond, where innovation often seems dist...

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8Sep By editor3No Comments

Business News, Fashion & Lifestyle, Feature, Rajasthan News

OPTILUX LAUNCHES NEW SHOWROOM AT JAIPUR

Jaipur, September, 2024. Optilux has officially launched new eyewear showroom at Jaipur. The showroom was inaugurated by Suresh Agarwal, President of FORTI (Federation of Rajasthan Trade & Industry) and Shri Agarwal Shiksha Samiti. The Optilux store in Jaipur highlights the group’s decade-long dedication to the eyewear industry. Designed to be a premier destination for stylish and premium eyewear, the store boasts an impressive selection of over 20+ international brands, including Carrera, Polaroid, Boss, Seventh Street, David Beckham, Marc Jacobs, and more, with more than 2,000 unique designs. With its extensive collection and refined ambiance, Optilux aims to provide customers with a comprehensive and luxurious eyewear experience, making it the go-to place for discerning eyewea...

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