Chandigarh, October 04, 2024.
FIREFOX BIKES: eir premium bikes, took center stage at Times Fashion Week 2024, in collaboration with the Siddhant Agrawal Label. In a unique move, the event showcased Firefox’s cutting-edge electric bikes, integrating mobility with fashion in an innovative way that captured the audience’s attention.
This partnership marked a departure from the usual fashion-focused collaborations. Firefox did not enter the fashion industry but rather used the platform to spotlight their latest e-bike range, blending style with sustainability and urban mobility. Models took to the ramp with the bikes, positioning them as lifestyle essentials, not just props, adding a new layer of excitement to the show.