Harpic educates young minds about good toilet habits; unveils an exciting kit based on ‘Sanitation Hygiene Education Framework’, in partnership with Sesame Workshop India Trust
New Delhi, September, 2023.
Harpic, the leading brand in the lavatory care category, unveiled a special kit based on the 'Sanitation Hygiene Education Framework' in collaboration with Sesame Workshop India Trust. The innovative 'Swoosh Germs Away!' kit has been designed in alignment with the National Education Policy (NEP, 2020) and National Curriculum Framework (2022) to support Harpic's Mission Swachhta aur Paani campaign. The aim of this unique kit is to enhance awareness and cultivate healthy toilet habits in young children, thereby instilling in them the importance of “sanitation for good health”.
As part of the program, Harpic and Sesame Workshop India Trust will distribute kits to 17 lakh children in the Ashramshalas of Puri, Odisha. These kits, featuring 3D pop-up books, 3D j...