Bengaluru, December 01, 2023.
IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to touch a staggering USD 50 billion over the next two decades, provided it keeps innovating and improvising with fans’ interests in mind. The current media rights value of the league stands at USD 6.2 billion (approx Rs 48000 crore) for a five-year period starting from 2022.
Even by this estimate, IPL is the second-most high-valued league after the National Football League (NFL), as the American sporting entity struck a USD 110 billion media deal for an 11-year period starting from last year.
“If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights (of the IPL) to go somewhere close to USD 50 billion by around 2043,” said Dhumal.