Kotak Silk Celebrates Inspirational Women Champions

Mumbai,  August, 2023.

Kotak Silk,an exclusive banking programme designed to partner women intheir journey towards financial independence,today announced its association with BookMyShow for R Balki’smovie Ghoomer, to celebrate inspiring women champions. With this association, Kotak Silk Platinum Debit Cardcustomers will enjoy a special cashback of up to Rs. 250 on BookMyShowfor ticket bookings of Ghoomerfrom 17th to 21st August, 2023. Kotak Silk caters to women from all walks of life, helping them Save, Invest, Protect as well as Indulge, as they pursue their ambitions.

Directed byR Balki, starring Abhishek Bachchan, Shabana Azmi, SaiyamiKherand Angad Bedi, Ghoomerfeatures a young female batting prodigy who loses her hand, and goes against all odds to play for the Indian cricket team. Kotak Silk salutes women for being an inspiration and supports every woman in her journey towards achieving her dreams. The associationshowcasesKotak Silk’s commitment towards women empowerment and encouragesthem to pursue their goals through financial freedom.

Rohit Bhasin, President, Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank, said, “Kotak Silk has been designed keeping in mind the needs of the new age woman and has witnessed a resounding success owing to itsunique customer-centric features.We are proud to associate with an inspiring movie Ghoomer.Thefilm’s premise aligns with ourcommitment to empower women to achieve more, making it inspirational for all Kotak Silk customers.”

The programme offers women a host of benefits through partnerships with Urban Company, BookMyShow and Nykaa, rewards on Debit cardand FD like interest with ActivMoney. In addition, Kotak Silk’s also offers special pricing on safe-deposit Lockers, Gold Loan, Two-Wheeler Loan,Personal Loan & Car Loan. Kotak Silk endeavours to help women customers master the art of personal finance with@silk.moneymatters, an Instagram community for women. The product also offers a dedicatedquery resolution desk especially for women.

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