New Delhi, July 22, 2024.
Mahindra & Mahindra Ltd will launch its much-awaited five-door Thar vehicle, called ‘Thar ROXX’, on August 15.
“The Mahindra ‘Thar ROXX’ will further strengthen the already strong Thar brand, empowering customers to ‘explore the impossible’ with luxury and be a part of the Thar lifestyle,” the company said on Saturday.
Veejay Nakra, President, Automotive Sector, M&M Ltd., said, “the ‘Thar ROXX’ with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety is ‘the’ SUV. While retaining the core attributes of the iconic Thar, the ‘Thar ROXX’ represents the larger-than-life personality of a rockstar and will disrupt the SUV category.” Thar ROXX is expected to have more features than the existing three-door off-road version.