Mumbai, March 24, 2025.
The Nykaa Best in Beauty (NBIB) Awards are back and that means it’s time to start voting for the beauty favourites. Following the tremendous success of last year’s debut, which saw over 1 lakh beauty enthusiasts cast their votes, the NBIB Awards return to raise the bar even higher. Once again, Nykaa is putting the power of choice in the hands of consumers, celebrating the brands that have earned their trust and admiration. These awards will honor the best global and homegrown beauty brands and their products, spotlighting innovation, excellence, and beauty staples that have occupied a permanent shelf space in the beauty cabinet. The NBIB Awards 2025 are not just a recognition of success but a tribute to the consumers who have helped shape the beauty industry.
For over a decade, Nykaa has empowered beauty enthusiasts with authentic experiences, education, and immersive content. With this one-of-a-kind digital beauty award, Nykaa continues this legacy by inviting consumers to champion their favorite brands. Together with the consumers, the vast product selections will be evaluated by an esteemed panel of industry experts, influencers, and beauty professionals, ensuring that only the most exceptional products and brands rise to the top. This year’s edition promises to set new industry benchmarks and inspire innovation, as Nykaa remains committed to celebrating excellence in beauty, driven by the voices of those who know it best – the consumers.
