Myntra has announced the launch of HUEMN, one of India’s most popular avant-garde fashion labels, on Myntra Street Luxe. Renowned for its bold visual storytelling, handcrafted luxury, and unconventional silhouettes, HUEMN’s arrival on Myntra underscores the platform’s commitment to strengthening its portfolio, while the designer fashion label becomes more accessible to Myntra’s premium fashion-forward audience across the country.
Designed for those who see fashion as a powerful form of self-expression, the collection features 80+ styles including oversized T-shirts, shirts, sweatshirts, handcrafted pieces, and versatile outerwear that embody HUEMN’s signature aesthetic. HUEMN’s latest launch showcases some of its most defining designs, featuring key elements from the Mud collection, the Blood capsule— an artistic exploration of the beauty of life and death— and the Diversity collection. This release also includes HUEMN’s most recognisable visual identities, such as the HUEMN Gorilla, which has become synonymous with the brand’s bold storytelling, and the HUEMN Devil, a powerful representation of rebellion and individuality. Additionally, the Lay’s x HUEMN collaboration, a tribute to the universal love and connection people share with their favorite potato chips, will be available on Myntra Street Luxe, symbolising both comfort and the joy of indulgence. The centerpiece of the collection is the latest HUEMN x Shreyas Iyer drop, meticulously designed to enable seamless movement both on and off the field.
Speaking on the launch, Jayanti Ganguly, VP, Category Management, Myntra, said, “HUEMN is a pioneer in India’s evolving luxury streetwear movement, and we are thrilled to bring its bold, handcrafted designs to Myntra Street Luxe. As streetwear continues to gain momentum, this addition to the portfolio strengthens our commitment to bringing more luxury offerings to our fashion-forward customers. The collaboration will be an extension of HUEMN’s vision, as Myntra enables them to reach a wider audience across the country.”
HUEMN’s design philosophy is deeply anchored in craftsmanship and storytelling. The brand collaborates with skilled artisans to integrate traditional techniques into contemporary silhouettes while partnering with specialists to develop innovative, unprecedented forms, shapes, and textures. Gender fluidity is fundamental to HUEMN’s approach— each piece is crafted for movement, comfort, and self-expression, transcending conventional distinctions of fashion.
Pranav Misra, Co-Founder and Creative Director, HUEMN adds, “HUEMN is proud to join forces with Myntra, a platform that shares our passion for innovative, fashion-forward designs. This association marks a significant step in our mission to champion diversity and inclusivity in Indian fashion, breaking away from traditional norms and making high fashion more accessible to all. We believe fashion is a powerful form of self-expression, transcending age, size and background. We’re excited to have Myntra customers join the HUEMN community, and we look forward to empowering more individuals to express themselves unapologetically through our designs.”
Streetwear in India has been witnessing an increasing demand. From hip-hop and skate culture to homegrown street styles, the rise of socially conscious, community-led fashion is shaping the way young India dresses today. With over 30 streetwear brands like Extra Butter, BAPE, By Parra, Casablanca, Gramicci, Real Bad Man among others, Myntra Street is tapping into this culture, marking a significant step in the platform’s expansion of trend-driven fashion.
