Mumbai, September 2024.
Bajaj Auto Ltd., the world’s most valuable two-wheeler and three-wheeler company, is renowned for its innovation and dedication to performance excellence. Its flagship brand, Pulsar, has recently launched the largest Pulsar ever – the NS400Z – marking an evolution in the brand’s identity to ‘Definitely Daring.’ To enhance its impact and reach, Bajaj Auto has partnered with MOMS for one of the most impactful executions in its marketing mix: a 15,000 sq. ft. building wrap in Delhi – the largest hoarding ever within city limits. With this execution, Bajaj Auto also becomes the only two-wheeler company to achieve such a monumental feat!
As the tagline of the Pulsar NS400z suggests, “Dare the Ride, Feel the Beast,” a key highlight of the campaign is the 15,000+ sq ft canvas wrap covering one of South Delhi’s largest and most prominent buildings. The wrap featured dynamic graphics that emphasize the Pulsar NS400z’s powerful performance and sleek design. Central to the design is a striking image of the Pulsar NS400z.