adidas and Cult Come Together to Transform Strength Training and Promote Fitness in India
New Delhi, November 14, 2024.
adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India’s largest fitness brand. The two brands have come together to refine and scale adidas Strength+, a strength training workout set to redefine fitness experiences. This long-term partnership reflects a shared vision to elevate fitness in India, with adidas’ innovative products and Cult’s premium training.
As part of this collaboration, adidas has naming rights to the cult’s strength+ format, which will now be known as adidas Strength+ across all its platforms, including the app, website, and over 150 fitness centres countrywide.
Neelendra Singh, General Manager, adidas India said, “At adidas, we believe that an active lifestyle shoul...
