India Today Group unveils AI artistes Aishan and Ruh, ushers in ‘new era’ of music
New Delhi, March 10, 2025.The lines between reality and Artificial Intelligence continue to blur as the India Today Group (ITG) on Saturday introduced AI-powered music artistes -- Aishan and Ruh -- through its platform, Stage Aaj Tak.The launch marks the beginning of a new era in entertainment, where artificial intelligence does not just assist in creativity but becomes the creator itself, a statement by the ITG said.Launched at the India Today Conclave here, these virtual artistes are designed to engage, evolve, and interact with audiences in real-time, pushing the boundaries of music and fan engagement, it said.Unlike traditional musicians, Aishan and Ruh are not limited by physical presence or creative fatigue. They are dynamic digital personas capable of generating fres...
