ALFA Hockey Launches #BankeDikhaAlpha Campaign
New Delhi, July 24, 2024.
ALFA Hockey, Asia’s no 1 manufacturer of field hockey sticks and accessories, is proud to announce the launch of its #BankeDikhaAlpha campaign. The groundbreaking campaign is designed to generate nationwide support and enthusiasm for the national hockey team as they prepare for the Paris Olympics. ALFA Hockey stands out as the only brand in India to have launched a dedicated hockey campaign.
The #BankeDikhaAlpha campaign has made remarkable progress in uniting hockey enthusiasts and reigniting passion for the sport through various events, digital engagements, and grassroots programs. The campaign kicked off with an inspiring video featuring prominent players such as Manpreet Singh, Mandeep Singh, Gurjant Singh, Shamsher Singh, Rajkumar Pal, Pr Sreejesh, Abhi...