Axis Max Life Launches Bandhan 2.0 – an innovative Augmented-Reality Based Employee Onboarding Platform
New Delhi, April 24, 2025.Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has launched Bandhan 2.0, an AI-enabled augmented reality platform. Integrating advanced technology with immersive brand storytelling, the platform features interactive gamification, virtual environments, and opportunities for direct engagement with the leadership during the orientation of the new hires. Gautam Rao, Senior Vice President and Head – HR Centre of Excellence, Axis Max Life Insurance, said, “Bandhan 2.0 represents a bold step forward in reimagining how we engage talent from the very start. We believe onboarding should do more than sharing information, it should inspire, connect, and empower the new hires from the incept...
