Bayer Introduces Bepanthen in India as New Survey Reveals Dry Skin Affects 1 in 2 Indians
Hyderabad: November 2024.
Bayer’s Consumer Health Division proudly introduces Bepanthen, the world’s leading skincare brand*, to the Indian market along with a survey conducted by Ipsos** among Indian dermatologists, emphasizing the high occurrence of dry skin among general population. 82% of dermatologists agree that patients tend to brush off recurrent dry skin as "just dry skin" without knowing there could be an underlying skin condition.
The 2024 Bepanthen Survey on Dry Skin conducted across 7 cities brings insightful narratives through dermatologist’s lens on the prevalence of dry skin conditions in our country with findings that reinforce the critical need to address skincare issues experienced by individuals suffering from dry, irritated, and sensitive skin. With 75-years...