Birla Opus Launches Its New Thematic Communication and embarks on a journey to ‘Make Life Beautiful’
Mumbai, June 18, 2024.
Birla Opus Paints, housed under Aditya Birla Group's Grasim Industries, today released its first thematic communication. The film brings to life the brand philosophy of Birla Opus articulated through the tagline 'Make Life Beautiful'. With this new thematic communication, Birla Opus showcases the brand's transformative power, which helps create a more beautiful world.
The film showcases a never done before Hi-Definition, 3D feature animation with realistic silhouettes, an industry first for any brand within the paints category in India. It has a melodious track created by renowned Indian composer, Ram Sampath which captures the essence of the campaign with the resounding message – 'Duniya Ko Rang Do' (Colour the world). This landmark campai...
