Castrol reveals new campaign #BadhteRahoAage—fueling truckers’ journey to progress
Mumbai, July 2023.
Castrol, India’s leading lubricant player, unveiled a new marketing campaign,#BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers.
Commercial vehicles and truck drivers serve as the backbone of the Indian transportation and logistics industry. Truck drivers tirelessly navigate highways, delivering essential products that power various sectors, thereby connecting businesses, industries, and communities. Castrol's #BadhteRahoAage campaign recognises the importance of truckers and aims to empower them with superior engine protection, e...
