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Coca-Cola brings ‘Coca-Cola Foodmarks,’ a unique global property in India with the magic of Raj Kapoor’s legacy

14Mar

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Coca-Cola brings ‘Coca-Cola Foodmarks,’ a unique global property in India with the magic of Raj Kapoor’s legacy

New Delhi, March 2024. Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by culture and created with the Real Magic of Coca‑Cola, ‘Coca-Cola Foodmarks” celebrates global "food landmarks". These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola. Coca-Cola is embarking on a journey to cherish the perfect moments, meals, and the refreshing taste of Coca-Cola, which will be soon enjoyed in more Indian cities and neighborhoods. As its global rollout, the launch eventin India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi C...

Coca-Cola Reports Fourth Quarter and Full-Year 2023 Results

New Delhi, February 2024. Global Unit Case Volume Grew 2% for the Quarter and 2% for the Full Year Net Revenues Grew 7% for the Quarter and 6% for the Full Year; Organic Revenues (Non-GAAP) Grew 12% for the Quarter and 12% for the Full Year India Highlights from the global release: Consolidated: For the full year, unit case volume grew 2%. Developing and emerging markets grew 2%, driven by growth in India and Brazil, partially offset by the suspension of business in Russia in 2022. Unit case volume grew 2% for the quarter. Developing and emerging markets grew 4%, driven by growth in Brazil and India. Asia Pacific: Unit case volume grew 2% for the quarter in the Asia Pacific region, primarily driven by growth in juice, value-added dairy and plant-based beverages ...

Coca-Cola advances digital footprint by joining the ONDC Network

New Delhi, November, 2023. Coca-Cola India has announced its onboarding onto the Open Network for Digital Commerce (ONDC). The initial association is being supported through SellerApp, which will help Coca-Cola leverage the ONDC network with its data-driven insights, market intelligenceand strategies. Further, Coca-Cola has also launched its own marketplace, the 'Coke Shop’ exclusively on the ONDC platform. This innovative marketplace will transform how consumers interact with Coca-Cola products and empower retailers across the country. By joining ONDC Network — an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India — Coca-Cola India is poised to access a vast and diverse consumer base in the digi...