Coca-Cola extends partnership with ICC till 2031
New Delhi, December 26, 2023.The International Cricket Council (ICC) and Coca-Cola are thrilled to announce an eight-year global partnership encompassing ICC World events across all three formats, up until the end of 2031.The official signing ceremony which took place at ICC’s Headquartersmarked a historic milestone for the partnership and demonstrated Coca-Cola's commitment to sports. This eight-year partnershipas a Global Partner of the ICC, confirmed the collaboration as one of the longest-everassociations formed by the ICC with a single brand, spanning a total timeline of 13 years (2019 - 2031). The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners. The agreement includes all men’s and women’s events at the pin...
