Tag: Coca-Cola India

New Delhi, May, 2025.Coca-Cola India’s iconic flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50% market share. With its delicious orange taste and playful spirit, Fanta continues to connect powerfully with India's youth, blending nostalgia with a fresh, culturally relevant appeal.Originally launched globally in 1940, Fanta has evolved into a cultural phenomenon in India, resonating especially with young adults who seek authenticity, fun, and bold self-expression. The brand has consistently been recording strong double-digit growth for the last 5 years, strengthening its presence across urban and rural markets alike. Today, Fanta is available in close to 2 million retail out...

New Delhi, May 2025.Coca-Cola India announced its partnership with the National Restaurant Association of India (NRAI) at the 4th Edition of the NRAI Food Delivery Summit 2025, held at Le Meridien, New Delhi. This collaboration marks the official launch of Coca-Cola Foodmarks 2.0, an initiative that celebrates India’s most iconic culinary destinations. Each foodmark spotlights places where the perfect meal, the perfect moment, and an ice-cold Coca-Cola come together to create unforgettable food landmarks.Inspired by culture and powered by the Real Magic of Coca-Cola, Foodmarks 2.0 is built on the successful collaborations with legendary establishments like Paradise in Hyderabad and Embassy in Delhi’s Connaught Place. Creating moments of connection, culture, and refreshment, Coca-Co...

New Delhi, February 2025.Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life. Rooted in the universal essence of halftime in sports, this campaign transforms an ordinary pause into a meaningful experience.Launched globally, Halftime comes to life through a blend of storytelling, brand films, and digital experiences, showing how a simple break can bring a fresh perspective. And leading the way is India, where the first film highlights how a sip of Coca-Cola turns fleeting moments into something special. Whether it is players pausing mid-match for a quick recharge, the campaign reminds us that the best way to keep moving forward is to take a Halftime....

New Delhi,  February 2025.New Delhi,  February 2025.Coca-Cola India’s homegrown brand Limca, is a beverage that has iconic written all over it. From its distinct cloudy bubbles to a zesty taste that is quintessentially Indian, Limca is truly an experience like no other. And now, India's most loved lemoni drink, Limca is ushering in a new era of refreshment with its exciting new summer campaignA chilled sip of Limca on a hot summery day just suddenly lifts you up and makes you feel “breezy”. It is this simple yet true insight that is at the core of this year’s summer campaign for Limca.This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of Limca.The campaign stars the effervescent Tripti Dimri and her...

New Delhi, January 2025. Charged, the electrifying drink by Coca-Cola India, takes centerstage with return of the Cave Man in the new season of "Mind Charged, Body Charged.” Featuring the maverick Aamir Khan in a caveman avatar, Charged has launched its new campaign for the summer of 2025. This launch also introduces a refreshed product identity with a new mascot, the wolf, representing strength and agility.‘Charged’ differentiates itself in the market as a catalyst to accomplish impossible solutions and big achievements which require both physical agility and mental alertness. This is illustrated through a diverse range of films featuring Aamir Khan in an unprecedented caveman role facing the unexpected adventures with an invigorated mind and body! This campaign’s creative vi...

New Delhi, 14 January 2025.Coca-Cola India is set to make a splash at Maha Kumbh 2025, bringing its iconic brands—Coca-Cola, Thums Up, Sprite, Charged, Maaza, Kinley, Limca, Fanta, and Minute Maid—closer to millions of attendees at one of the world’s largest cultural gatherings. With Coca-Cola products available every 400 meters, the brand ensures that no visitor is far from hydrating themselves.To mark the occasion, the company is launching Maha Kumbh special edition packaging for select beverages, a tribute to India’s rich cultural traditions. The exclusive designs bring a local cultural touch to its products, creating memorable keepsakes. In addition, the on-ground presence is crafted with consumer convenience and delight in mind. Hydration carts and food court activations ensur...

New Delhi, December, 2024:As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation's economic growth through effective retail networks and consumer-focused strategies.Within this context, Coca-Cola India is strengthening the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth.Boosting Retail Revenue with increased Reach and Consumer EngagementCoca-Cola...