Coca-Cola India | Exclusive News

Thums Up XForce Debuts With All Thunder, No Sugar On Zepto’s First-Ever Pre-Booking Exclusive

4Apr

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Thums Up XForce Debuts With All Thunder, No Sugar On Zepto’s First-Ever Pre-Booking Exclusive

New Delhi, April 2025.Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, is all set to redefine the no-sugar beverage space with its latest drop - Thums Up XForce. A bold new entry into the world of power-packed, no sugar beverages that delivers an “All Thunder” experience with its strong raw taste and high fizz. As the brand nears its 50th anniversary, this launch marks a significant milestone, reinforcing Thums Up’s strong and bold identity with a no-sugar offering that doesn’t compromise on its iconic strong taste.ALL THUNDER, NO SUGAR. The tagline says it all. Thums Up XForce is crafted for those who feel their only competition is with themselves, want to feel limitless & constantly push boundaries. With an edgy, premium black design that commands attention ...

Sprite’s Joke in a Bottle Drops the Beat with the Sound of Comedy

27Mar

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Feature, Food and Beverages, National News

Sprite’s Joke in a Bottle Drops the Beat with the Sound of Comedy

New Delhi, March 2025.Sprite, the iconic lemon and lime-flavored beverage, is back with ‘Joke in a Bottle’ (JIAB) and this time, it’s bringing the sound of comedy with it! This season, the campaign takes a leap by blending playful melodies, quirky beats, and surprise twists to create an all-new, laugh-out-loud experience.Comedy has emerged as a major passion point for young adults, with social media and meme culture leading the way in shaping the next generation of humor in India. Sprite's teen forward and meme-centric comedy campaign is now entering its third season, equipped with a comprehensive strategy to deliver localized, pincode-specific humor to consumers across the country.The season is expanding horizons from just jokes to multiple formats of comedy sprawling across m...

Coca-Cola India & SLMG Beverages Make History with Guinness World Record for its 250ft Cooler Wall at Maha Kumbh 2025

3Mar

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Feature, Food and Beverages, Religious

Coca-Cola India & SLMG Beverages Make History with Guinness World Record for its 250ft Cooler Wall at Maha Kumbh 2025

New Delhi, March, 2025.In a remarkable feat of scale and innovation, Coca-Cola India and SLMG Beverages have set a Guinness World Record for the largest temporary display of chilled drinks. This record-breaking achievement, accomplished at Maha Kumbh in Prayagraj, underscores the companies’ shared vision of delivering refreshing experiences while setting new industry benchmarks.The iconic display, spanning 250 feet, featured a 100-door cooler wall packed with 32,737 chilled bottles, creating an awe-inspiring spectacle at Maha Kumbh. Officially recognized by Guinness World Records, this milestone is a testament to Coca-Cola India and SLMG Beverages’ commitment to excellence, operational scale, and ability to create unforgettable moments for millions of visitors at this historic gath...

28Feb

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Feature, Food and Beverages

Coke to get sports drink BodyArmor

New Delhi, February 28, 2025.Coca-Cola is bringing global sports drinks brand BodyArmor Lyte to India this summer and expects ThumsUp and Sprite to become $2 billion brands, said VP, operations, Coca-Cola India & Southwest Asia Sundeep Bajoria.

Coca-Cola Debuts Exciting New “Halftime” Campaign, Inspiring Fans to Feel the Refresh in Everyday Moments

21Feb

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Business News, Feature, Food and Beverages

Coca-Cola Debuts Exciting New “Halftime” Campaign, Inspiring Fans to Feel the Refresh in Everyday Moments

New Delhi, February 2025.Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life. Rooted in the universal essence of halftime in sports, this campaign transforms an ordinary pause into a meaningful experience.Launched globally, Halftime comes to life through a blend of storytelling, brand films, and digital experiences, showing how a simple break can bring a fresh perspective. And leading the way is India, where the first film highlights how a sip of Coca-Cola turns fleeting moments into something special. Whether it is players pausing mid-match for a quick recharge, the campaign reminds us that the best way to keep moving forward is to take a Halftime....

Limca Brings the Zest Back with ‘Lime ‘N’ Lemoni’ Campaign Starring Tripti Dimri

19Feb

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Business News, Feature, Food and Beverages

Limca Brings the Zest Back with ‘Lime ‘N’ Lemoni’ Campaign Starring Tripti Dimri

New Delhi, February 2025.New Delhi, February 2025.Coca-Cola India’s homegrown brand Limca, is a beverage that has iconic written all over it. From its distinct cloudy bubbles to a zesty taste that is quintessentially Indian, Limca is truly an experience like no other. And now, India's most loved lemoni drink, Limca is ushering in a new era of refreshment with its exciting new summer campaignA chilled sip of Limca on a hot summery day just suddenly lifts you up and makes you feel “breezy”. It is this simple yet true insight that is at the core of this year’s summer campaign for Limca.This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of Limca.The campaign stars the effervescent Tripti Dimri and her...

Two Icons, One Thunder – Thums Up Brings SRK & Allu Arjun Together for ‘Dum Hai Toh Dikha

12Feb

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Feature, Food and Beverages

Two Icons, One Thunder – Thums Up Brings SRK & Allu Arjun Together for ‘Dum Hai Toh Dikha

New Delhi, 12th February 2025.Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, has launched its latest campaign, “Dum Hai Toh Dikha”, a bold call to the youth who strive for greatness and thrive in the face of challenges. The brand brings in two cinematic legends—Shah Rukh Khan and Allu Arjun—for a power-packed campaign. Both icons epitomize the essence of “Dum Hai Toh Dikha,” embodying a relentless drive that mirrors Thums Up’s signature intensity.For decades, Thums Up has stood as a symbol of unwavering strength and resilience, with its bold taste and unmistakable thunder making it the preferred choice of those who go all in. More than just a beverage, Thums Up has been a companion for those who never back down. With “Dum Hai Toh Dikha,” the brand amplifies this...

‘Mind Charged, Body Charged’ once again with Aamir Khan in his Cave Man world

31Jan

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Business News, Feature, Food and Beverages

‘Mind Charged, Body Charged’ once again with Aamir Khan in his Cave Man world

New Delhi, January 2025. Charged, the electrifying drink by Coca-Cola India, takes centerstage with return of the Cave Man in the new season of "Mind Charged, Body Charged.” Featuring the maverick Aamir Khan in a caveman avatar, Charged has launched its new campaign for the summer of 2025. This launch also introduces a refreshed product identity with a new mascot, the wolf, representing strength and agility.‘Charged’ differentiates itself in the market as a catalyst to accomplish impossible solutions and big achievements which require both physical agility and mental alertness. This is illustrated through a diverse range of films featuring Aamir Khan in an unprecedented caveman role facing the unexpected adventures with an invigorated mind and body! This campaign’s creative vi...

Coca-Cola India Southwest Asia Announces New Vice-President of Customer & Commercial Leadership

22Jan

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Feature, National News

Coca-Cola India Southwest Asia Announces New Vice-President of Customer & Commercial Leadership

New Delhi, January 2025.Coca-Cola India Southwest Asia (INSWA) Operating Unit today announced Desmond Nikhil D’Souza as Customer & Commercial Leadership (C&CL), effective February 1, 2025. He succeeds Greishma Singh, who recently transitioned to the role of Vice President, Marketing.“With a distinguished track record of strategic vision and exemplary leadership in the FMCG industry, Desmond brings a wealth of experience and innovative ideas that align perfectly with our mission to drive customer satisfaction and commercial excellence,” said Sanket Ray, President, Coca-Cola India Southwest Asia. “His understanding of market dynamics and customer engagement, will be a cornerstone in achieving our growth objectives.”In his new role, Desmond will be responsible for leading ...

Celebrating Maha Kumbh: Coca-Cola India’s Blend of Refreshment, Purpose and Social Impact

21Jan

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Feature, Food and Beverages, National News

Celebrating Maha Kumbh: Coca-Cola India’s Blend of Refreshment, Purpose and Social Impact

Prayagraj, 21st January 2025.Coca-Cola India, alongside its bottling partner SLMG Beverages, is set to elevate the Maha Kumbh 2025 experience, one of the world’s largest cultural gatherings, through seamless integration of hydration, consumer convenience, and economic opportunities for local communities. The company aims to enhance the event for millions of attendees while driving meaningful social and environmental impact.By deploying a robust retail and distribution network across the Maha Kumbh grounds, Coca-Cola India and SLMG Beverages ensures easy access to its diverse beverage portfolio. Hydration carts operated by local vendors, strategically placed coolers, and partnerships with food courts and retail outlets support local vendors, waste workers, small businesses, and live...

Hydration, Refreshment, and Connection—Coca-Cola India’s Signature at Maha Kumbh 2025

14Jan

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Business News, Feature, Food and Beverages

Hydration, Refreshment, and Connection—Coca-Cola India’s Signature at Maha Kumbh 2025

New Delhi, 14 January 2025.Coca-Cola India is set to make a splash at Maha Kumbh 2025, bringing its iconic brands—Coca-Cola, Thums Up, Sprite, Charged, Maaza, Kinley, Limca, Fanta, and Minute Maid—closer to millions of attendees at one of the world’s largest cultural gatherings. With Coca-Cola products available every 400 meters, the brand ensures that no visitor is far from hydrating themselves.To mark the occasion, the company is launching Maha Kumbh special edition packaging for select beverages, a tribute to India’s rich cultural traditions. The exclusive designs bring a local cultural touch to its products, creating memorable keepsakes. In addition, the on-ground presence is crafted with consumer convenience and delight in mind. Hydration carts and food court activations ensur...

Retail Ecosystem Gets a Boost with Coca-Cola’s Cutting-Edge Solutions

3Dec

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Business News, Feature, Food and Beverages

Retail Ecosystem Gets a Boost with Coca-Cola’s Cutting-Edge Solutions

New Delhi, December, 2024:As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation's economic growth through effective retail networks and consumer-focused strategies.Within this context, Coca-Cola India is strengthening the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth.Boosting Retail Revenue with increased Reach and Consumer EngagementCoca-Cola...

16Oct

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Feature, National News

Coca-Cola India’s artistic tribute to women farmers in celebration of Mahila Kisan Diwas

New Delhi, October 2024.To celebrate Mahila Kisan Diwas, Coca-Cola India has collaborated with renowned illustrator PS Rathour to pay tribute to the remarkable contributions of women farmers and their journeys toward sustainable agriculture.The artist's canvas highlights five women farmers —Regina, Rani, Suvarna, Preethi, and Basanti—from diverseIndian states brought to life through captivating illustration.At the heart of this initiative are inspiring stories of resilience and transformation. In Kodagu, Rani revitalized barren land into a flourishing coffee plantation, turning her personal loss into a thriving enterprise while earning a steady income. Her dedication and leadership earned her a position as a board director for the Madikeri Highlands Farmers Producers Company. Meanw...

26Aug

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Business News, Feature, National News

Coca-Cola India Southwest Asia Announces New Leader for Marketing

Gurgaon, August 2024.Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) today announced Greishma Singh as Vice President of Marketing effective Sept 1, 2024. She was most recently Vice President of Customer and Commercial Leadership (C&CL) for the INSWA OU.Greishma will succeed Arnab Roy, who was recently named Global Category President, Coca-Cola Trademark.“Across her roles Greishma has been a high impact leader with a reputation for collaboration and inspirational people leadership,” stated Sanket Ray, President, Coca-Cola India Southwest Asia. “She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move in to lead marketing.” Greishma has been w...

23Jul

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Feature, Food and Beverages, National News

Coca-Cola India Wins Award for Circular Economy Initiatives at Indian Circular Economy Forum 2024

New Delhi, 23rd July 2024.Coca-Cola India has been honored with an award for its circular economy initiatives at the Indian Circular Economy Forum 2024, a testament to its innovative approach in sustainable packaging, held on 12th July. The award acknowledges Coca-Cola India’s eco-friendly packaging innovations, notably its launch of 100% recycled PET bottles—a first in India’s beverage sector. This initiative is a cornerstone of Coca-Cola India’s World Without Waste campaign, aiming to foster a circular economy for plastic packaging.The forum, which took place at the Indian Habitat Centre, Delhi witnessed notable speakers such as Smt. Rupinder Brar, Additional Secretary, Ministry of Coal; Smt. Roopa Mishra, Joint Secretary, Ministry of Housing and Urban Affairs (MoHUA); Sh. Dinesh...

India Triumphs at ICC Men’s T20 World Cup 2024: Coca-Cola India and ICC Showcase ‘Made in India’ Recycled PET Flags

10Jul

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Feature, Food and Beverages, National News

India Triumphs at ICC Men’s T20 World Cup 2024: Coca-Cola India and ICC Showcase ‘Made in India’ Recycled PET Flags

New Delhi, 10 July 2024. In the thrilling conclusion of ICC Men's T20 World Cup 2024 held in the USA and the West Indies where India truly emerged victorious, by winning the prestigious tournament. Coca-Cola India and the ICC once again brought a refreshing difference by combining cricket passion with a commitment to sustainability.This year’s Men’s T20 World Cup matches featured the ‘Made in India’ National Flags and the Cricket 4 Good Flags, crafted from post-consumer recycled PET bottles. These bottles were transformed into polyester fabric and recycled yarn, made by recycling garbage and plastic bottles. These flags were proudly displayed during the national anthem ceremony at the respective stadiums.Coca-Cola India first introduced the recycled PET National Flags duri...

Coca-Cola India and Skill India’s Super Power Retailer programme empowers over 14,000 retailers

1Jul

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Feature, National News

Coca-Cola India and Skill India’s Super Power Retailer programme empowers over 14,000 retailers

New Delhi, 01 July 2024.Coca-Cola India and the National Skill Development Corporation (NSDC) under the Ministry of Skill Development & Entrepreneurship (MSDE) showcase their unwavering commitment towards reshaping the retail landscape in Odisha with the Super Power Retailer Program. In the span of seven months, over 14000retailers have been empowered through the initiativeincluding women retailers.This remarkable programme was launched by Shri Dharmendra Pradhan, Hon'ble Union Minister for Education and the former Minister for Skill Development & Entrepreneurship,on October 15th 2023, and it aims to bring a positive transformationin the retail community of the state.Ved Mani Tiwari, CEO, NSDC and MD, NSDC Internationalsaid, “Looking at the retail landscape rapidly evol...

Coca-Cola India Launches Affordable Small Sparkling Package (ASSP) with 100% Recycled PET (rPET)Bottles

20Jun

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Business News, Feature, Food and Beverages, National News

Coca-Cola India Launches Affordable Small Sparkling Package (ASSP) with 100% Recycled PET (rPET)Bottles

New Delhi, June 2024.Coca-Cola India, after pioneering the introduction of 100% recycled PET (rPET) by beverage industry in India, is taking another meaningful step towards creating a circular economy. The company has announced the launch of Coca-Cola in ASSP with 100% Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa.Manufactured by Coca-Cola's bottling partner, Hindustan Coca-Cola BeveragesPvt. Ltd. (HCCBPL), this initiative underscores the company's commitment to sustainability, with a focus on reducing carbon footprint and promoting environmental responsibility.Compared to conventional virgin PET packaging, in the ASSP (Affordable Small Sparkling Package), emissions are reduced by 36% through the light-weighting of PET material.Additionally, the shift ...

Coca-Cola India Celebrates World Environment Day with #BenchPeBaat, Reviving The Spirit Of Genuine Connections

5Jun

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Feature, National News

Coca-Cola India Celebrates World Environment Day with #BenchPeBaat, Reviving The Spirit Of Genuine Connections

New Delhi, June 2024.In celebration of World Environment Day, Coca-Cola India today launched#BenchPeBaat, a campaign aimed at reviving the spirit of true connections and conversations among people. This is a celebration of Coca-Cola India’s commitment to creating a World Without Waste through a circular economy and fostering meaningful interactions in communities across India.Coca-Cola India through its foundation, Anandana, in partnership with United Way Mumbai has installed 380 sustainable benches in 10 cities in India. These repurposed benches, crafted from recycled plastic waste collected during the ICC World Cup 2023, aim to make a refreshing difference, one conversation at a time.Each bench is created from approx. 50Kgs of recycled plastic waste. These eco-friendly benches ha...

8May

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Feature, National News, Sports News

Coca-Cola India’s first ever partnership with Hockey India for National Women’s Hockey League

Jaipur, May 2024.Anandana, The Coca-Cola India Foundation announces its first ever partnership with Hockey India for the National Women's Hockey League 2024. The 1st Phase of the tournament commenced on 30thApril and it will conclude on 9thMay 2024, in Ranchi, Jharkhand, the domestic league promises an exhilarating showcase of talent and skill.The National Women's Hockey League features teams that secured top-eight positions in Pune's recently concluded 14thHockey India Senior Women National Championship 2024. The participating athletes represent various states including Haryana, Maharashtra, Jharkhand, Madhya Pradesh, Bengal, Mizoram, Manipur, and Odisha.In line with Coca-Cola India’s commitment to sports, the three-year collaboration underscores its role in positively shaping...

Ramveer Tanwar, The Pondman of India partnered with Coca-Cola India for Pond Rejuvenation

26Apr

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Feature, National News

Ramveer Tanwar, The Pondman of India partnered with Coca-Cola India for Pond Rejuvenation

Gurugram, April 2024.Gurugram: ‘The Pondman of India’ teamed up with the Coca-Cola India employees and local volunteers to desilt a pond in Shikohpur, Gurgaon, Haryana.They also planted saplings to enhance the surroundings. This joint effort in partnership with PHD Rural Development Foundation aims to benefit the socio-economic ecosystem setting a refreshing example of community-led environmental stewardship.

Coca-Cola India Launches 100% Recycled PET Bottles in the Carbonated Beverage Category

5Oct

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Coca-Cola India Launches 100% Recycled PET Bottles in the Carbonated Beverage Category

New Delhi, October 2023.After being the first company in India to launch a one-litre bottle made from 100% recycled PET (rPET)for its packaged drinking water brand Kinley, Coca-Cola India is taking another meaningful step towards creating a circular economy andhas announced the launch of Coca-Colain rPET in pack sizes of 250 ml and 750 ml. The ser PET bottles are being manufactured byCoca-Cola bottling partners - Moon Beverages Ltd., and SLMG Beverages Ltd..The rPET bottles expansion showcases Coca-Cola India’stransformative journey towards building a sustainable and greenerfuture for all.The bottles made from 100% food-grade rPET (excluding caps and labels)have an on-pack call to action “Recycle Me Again” message and will also drive consumer awareness with “100% recycled PET bottl...

Coca-Cola India announces the appointment of Ajay Vijay Bathija as Vice President, Franchise Operations for Southwest Asia

25Jul

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Coca-Cola India announces the appointment of Ajay Vijay Bathija as Vice President, Franchise Operations for Southwest Asia

New Delhi, 25 July, 2023.Coca-Cola India announced the appointment of Ajay Vijay Bathija, as Vice President of Franchise Operations for Southwest Asia (SWA). Ajay's extensive career journey with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise. In 1999, Ajay embarked on his professional journey with the Hindustan Coca-Cola BeveragesPvt. Ltd. (HCCBPL)Front Line Sales team and demonstrated consistent growth steadily advancing across different roles and positions within the organisation. He was the Region Manager for the Mekong Delta Region at SabCo Vietnam, in 2005. In this pivotal role, he ledsales operations and route-to-marketstrategies to drive volumes.He returned to In...