Cult.fit on boards superstar Ranveer Singh as brand ambassador
Bengaluru, August 2023.
cult.fit, India's leading health and fitness brand, announced superstar Ranveer Singh as its brand ambassador. The association between cult.fit and Ranveer Singh marks a significant milestone in the fitness industry, promising to excite and motivate millions of Indians to start their fitness journey. As part of the collaboration, cult.fit plans to leverage the actor's infectious, one of a kind social energy and commitment to a healthy and fit routine in a series of fitness initiatives and campaigns.
While recent studies have shown that only a small fraction of the Indian population engages in fitness activities, there is growing awareness on the need and benefits of an active lifestyle post-pandemic. cult.fit has consistently worked towards raising awareness,...