Godrej L’Affaire Breaks Stereotypes with New Father’s Day Campaign Film
Mumbai, June 17,2025.Godrej Industries Group (GIG), through its brand–agnostic lifestyle platform Godrej L'Affaire, launches 'Dad. Not Daddy.' – a Father's Day campaign that swaps syrupy sentiment for honest celebration. While most Father's Day narratives lean into emotional excess, depicting dads as stoic superheroes or poetic figures; this campaign flips the script. Through a 90-second satirical film, it shines a light on the often awkward, frugal, stubborn, yet deeply dependable Indian father.Styled as a parody-meets-mockumentary, the film features a candid thirty–something protagonist who breaks the fourth wall, skewers overused clichés and salutes the endearing realities of the Indian dad: early–morning alarms, five missed calls, meticulous budgeting sheets, and never–ending f...
