HDFC Life Launches ‘The Missing Beat – Second Chance’
Mumbai, November 22, 2024.After the success of the first phase of ‘The Missing Beat’, a campaign aimed at increasing public awareness on Cardiopulmonary Resuscitation (CPR), HDFC Life has launched the next phase of the campaign, titled ‘Second Chance’. The first digital film of ‘The Missing Beat’ campaign generated effective results, reaching over 25.4 million views and 46 million impressions, and over 124,000 visits, highlighting the extent of audience engagement for a critical topic – CPR. With ‘Second Chance’, HDFC Life takes a step further, using storytelling to raise CPR awareness in a relatable way. In ‘Second Chance’, viewers follow the story of a corporate employee who experiences a sudden cardiac arrest at an office event. The film captures his...
