Tag: India Gate Basmati Rice

India Gate Basmati Rice Unveils Packaging That Empowers Consumers to Make The Right Choice
Business News, Feature, Food and Beverages

India Gate Basmati Rice Unveils Packaging That Empowers Consumers to Make The Right Choice

New Delhi, January, 2025.KRBL Limited, a global leader in the food industry and parent to the World’s No.1 India Gate Basmati Rice, proudly announces the launch of its new packaging. Designed with a consumer-first approach, the revamped packaging aims to educate and empower consumers, enabling them to make informed choices based on their unique preferences and requirements.The journey to this milestone began with a deep dive into consumer behavior, aiming to address significant gaps in the category. Research highlighted key challenges: lack of detailed product knowledge and price-driven decision-making. These insights laid the foundation for the new packaging, designed to simplify choices, provide transparency, and strengthen consumer trust.To bring this vision to life, KRBL pa...
India Gate Basmati Rice hosts public interest awareness and education initiative ‘Basmati Rice No Compromise’ in Pink City
Business News, Feature, National News

India Gate Basmati Rice hosts public interest awareness and education initiative ‘Basmati Rice No Compromise’ in Pink City

Jaipur, September 2023.KRBL Limited's India Gate Basmati Rice, the World's No.1 Basmati Rice brand together with the Eat Right India initiative under the aegis of the Food Safety and Standards Authority of India (FSSAI) hosted the Jaipur leg of the nationwide ‘Basmati Rice No Compromise’ public interest education and awareness initiative in the city today.Even as the regulations came into effect on 1st of August 2023, India Gate Basmati Rice has taken the lead through this initiative in promoting healthier eating habits, encouraging balanced nutrition, and enhance food safety awareness among consumers across India whilst raising widespread awareness of the recently released FSSAI regulations on identity standards for Basmati Rice.An initiative in public interest by KRBL, the ‘Basma...
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