AI Can Never Match Human Ingenuity in Advertisement: Shri Vikram Sahay, Jt. Secy., Ministry of I&B at MarCon 2023
Mumbai, November 23,2023.“Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that uniqueness. So, do not feel discouraged by them as they often compromise the quality of the advertisements,” said Shri Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting, Government of India, while delivering his keynote address at the 19th edition of the Marketing Conclave (MarCon), organised by the Internet and Mobile Association of India (IAMAI) on November 22, 2023, in Mumbai.This year MarCon explored, through 30 sessions, across four tracks, the theme of “Tomorrow’s Canvas: Tech and the Art of Marketing”. The conference was co-powered by Whistle Feed.Addressing the ...
